U.S. Internet Content Delivery Markets

As companies around the world face increasing Internet congestion, more and more firms will require creative hardware and software solutions to guarantee reliable delivery of content. The content delivery industry was born to facilitate the consistent transfer of data across the Internet, regardless of traffic. Even as the dot-com industry suffers a round of setbacks, the number of Internet users will continue to rise in the U.S., bolstering demand for seamless content delivery and strengthening the future for this promising industry.

This Frost &Sullivan report covers the markets for content delivery services and infrastructure, including web caching and Internet traffic management. For each segment, this report examines market drivers and restraints, reviews market trends, and provides competitive analyses. With such a comprehensive guide to the content delivery industry, your firm will be poised for success.

Market Winners Must Educate Potential Customers

"The key to selling a content delivery solution to the enterprise market is to educate potential customers as to the value of the proposition," says the author of this report. To increase revenue growth in this highly competitive industry, participants must show the average cost savings of a solution along with its performance enhancements.

Content delivery sellers must quantify the advantages of their solutions and express these benefits in terms that buyers understand. "If your company can- not provide the basic data regarding potential cost savings as a result of implementing your solution, you will not succeed in this market," states the author. This report identifies significant industry challenges and offers strategic recommendations, enabling your firm to devise an effective business plan.

Quest to Offer Complete Solutions Will Change Competitive Structure

Market participants are increasingly interested in offering complete solutions to their consumers. But to provide true one-stop shopping, companies will need to collect a wide range of technological intelligence, from local and global load balancing to bandwidth shaping and web switches. "Most participants in the content delivery market do not offer a complete content delivery solution and will find it necessary to either acquire the missing parts of the puzzle from other companies or to forge strategic alliances with them," says the author.

Complete-solution providers should help eliminate marketplace confusion about content delivery and boost revenue growth. This report surveys the competitive landscape and highlights emerging trends. Through its p-to-date discussions of competitive changes, this report will help its readers stay ahead of the uninformed competition.

• Executive Summary
  
  
  
  • Market Overview
    
  • Major Research Findings
    
  
  
• Total Market
  
  
  
  • Overview and Definitions
    
  • Drivers, Restraints, Challenges
    
  • Market Engineering Awards
    
  • Akamai Technologies - Market Engineering Leadership
    
  • Inktomi - Market Engineering Leadership
    
  • Cisco Systems - Market Engineering Leadership
    
  
  
• Content Delivery Services
  
  
  
  • Overview and Market Definition
    
  • Forecasts and Trends
    
  • Competitive Analysis and Recommendations
    
  
  
• Infrastructure
  
  
  
  • Overview & Market Definition
    
  • Web Caching
    
  • Internet Traffic Management