Product Type: Market Research Report
Published by: Frost & Sullivan
Published: January 2002
Product Code: R1-2149Description Pay Channel Choices Drives Consumer Demand and Market Growth
With North American television viewers demanding a wide range of
programming options, markets for direct broadcast satellite pay-television
service have expanded rapidly. Consumers increasingly consider pay-television
a basic home service. While digital cable and digital terrestrial broadcasting
will also benefit from these end-user trends, it is satellite television that has
economies of scale for continental coverage, plus the channel capacity, to offer
the largest selection of programming.
This Frost & Sullivan study examines the potential U.S. and Canadian markets
for direct broadcast satellite (DBS) pay-television services. It discusses key
drivers and restraints, identifies challenges, and presents accurate industry
forecasts. By monitoring end-user demand and assessing its impact on the
industry, this research gives its users a privileged view of a fast-growing field.
Opportunties are Narrowing as Pay-TV Penetration Increases
"The cable industry is expected to remain a formidable competitor to DBS
services over the forecast period," says the author of this study. After
investing more than $50 billion in upgrading cable networks and improving
customer service, the cable industry is less likely to lose customers to
satellite services. To strengthen their market presence, cable companies are
focusing on bundling cable service with Internet access and telephone service
to retain customers.
"Overall pay-TV penetration exceeds 85 percent in the North American
market" says the author, "making each additional percentage point won that
much more difficult to achieve." DBS service providers have made great gains
in market share in the last several years by heavily subsidizing subscriber
acquistion, yet they must now focus on profitability to ensure the long-term
viability of their industry. By surveying the competitive landscape and
highlighting winning strategies, this study can help you develop an effective
business plan.
DBS Consolidations Loom on the Horizon
"Mergers within the cable industry have created a number of cable giants,"
reports the author. Participants in the DBS marketplace are following suit.
DBS providers are using consolidation to extend their customer reach while
broadening service offerings.
Nonetheless, it is far from clear that the business benefits of having a single
DBS player in each country-level market will be in the best long-term
interests of consumers. Regulators could halt the trend toward consolidation
if they find that it limits competition. This study profiles leading market
participants and evaluates the potential of possible mergers, enabling your
company an unsurpassed overview of the marketplace.
Table of Contents 1. Executive Summary
A. Direct Broadcast Satellite Pay-TV Services Market Overview
1. Introduction to the North American DBS Multichannel Pay-TV Services Market
2. Competitive Analysis of DBS Services in North America
3. DBS Technologies and Trends
B. Research Findings
1. DBS Market Opportunities and Forecasts
2. Strategic Conclusions for the North American DBS Services Market
2. North American Direct Broadcast Satellite Television Market
A. Overall North American DBS Multichannel Pay-TV Services Market
1. DBS Market Overview and Definitions
2. Challenges Facing the North American DTH Services Market
3. DBS Market Drivers
4. DBS Market Restraints
B. North American DBS Pay-TV Forecasts
1. DBS Market Engineering Measurement Analysis
2. North American DBS Subscriber and Revenue Forecasts
3. Competitive Structure of the North American DBS Satellite TV Industry
4. Market Share Winners and Why
5. Demand Analysis
6. C-Band DTH Market
7. Pricing Trends
8. DBS Product Analysis
C. Frost & Sullivan 2002 Market Engineering Award
1. Growth Strategy Award for the North American Direct Broadcast Satellite Pay-TV Services Market
3. North American DBS Pay-Television Market Country Profiles and Forecasts
A. Country Level Overview of the North American DBS Market
1. Country Market Overview and Region Definitions
2. Country-Level Subscriber and Revenue Forecasts
3. DBS Market and Technology Trends
4. Summary of Strategic Recommendations for the North American DTH Market
B. United States DBS Market
1. American DBS Market Overview
2. Subscriber and Revenue Forecasts
3. Frost & Sullivan Assessment and Recommendations for the USA
C. Canadian DBS Market
1. Canadian DBS Market Overview
2. Subscriber and Revenue Forecasts
3. Frost & Sullivan Assessment and Recommendations for Canada
4. The DBS Satellites and Their Operators
A. Overview of American DBS Satellites
1. Regulatory Issues for DBS Services in the USA
2. DIRECTV DBS Satellite System
3. EchoStar DBS Satellite System
4. A Few Short Words on Northpoint Local TV On Satellite and R/L DBS
B. Overview of Canadian DBS Satellites
1. Regulatory Issues for DBS Services in the Canada
2. Telesat DBS Satellite System
List of Figures
Chapter 1
DBS Pay-Television Services Market: DBS Service Providers Investigated (North America), 2001
DBS Pay-Television Services Market: DBS Revenues (North America), 1998-2008
Chapter 2
DBS Pay-Television Services Market: Impact of the Top Nine Industry Challenges (North America), 2001-2008
DBS Pay-Television Services Market: Market Drivers Ranked in Order of Impact (North America), 2001-2008
DBS Pay-Television Services Market: Market Restraints Ranked in Order of Impact (North America), 2001-2008
DBS Pay-Television Services Market: DBS Subscribers and Revenues (North America), 1998-2008
DBS Pay-Television Services Market: TV Households, Cable, DBS and C-Band Share of TV Households (North America), 1998-2008
DBS Pay-Television Services Market: Competitive Structure (North America), 2001
DBS Pay-Television Services Market: Market Share (U.S.), 1999-2001
DBS Pay-Television Services Market: Market Share (Canada), 1999-2001
DBS Pay-Television Services Market: TV Households, Pay-TV Penetration, Cable Penetration and DBS Penetration for Major TV Markets (North America), 2001
DBS Pay-Television Services Market: Average Monthly Disposable Income for Major TV Markets (North America), 2001
DBS Pay-Television Services Market: C-Band Direct-to-Home Satellite Television Subscribers (North America), 1998-2008
Chapter 3
DBS Pay-Television Services Market: Overview of American DBS and Cable Players (North America), 2001
DBS Pay-Television Services Market: American DBS Subscribers and Revenues (North America), 1998-2008
DBS Pay-Television Services Market: American TV Households, DBS Subscribers and DBS Share of TV Households (North America), 1998-2008
DBS Pay-Television Services Market: Overview of Canadian DBS and Cable Players (North America), 2001
DBS Pay-Television Services Market: Canadian DBS Subscribers and Revenues (North America), 1998-2008
DBS Pay-Television Services Market: Canadian TV Households, DBS Subscribers and DBS Share of TV Households (North America), 1998-2008
Chapter 4
DBS Pay-Television Services Market: Federal Communications Commission DBS Channel Assignments (North America), 2001
DBS Pay-Television Services Market: DIRECTV Satellites Overview (North America), 2001
DBS Pay-Television Services Market: EchoStar Satellites Overview (North America), 2001
DBS Pay-Television Services Market: Industry Canada DBS Channel Assignments (North America), 2001
DBS Pay-Television Services Market: Telesat Canada Satellites Overview (Canada), 2001
List of Charts
Chapter 1
DBS Pay-Television Services Market: DBS Revenues (North America), 1998-2008
Chapter 2
DBS Pay-Television Services Market: Market Engineering Measurements (North America), 2001
DBS Pay-Television Services Market: DBS Subscribers and Revenues (North America), 1998-2008
DBS Pay-Television Services Market: Percentage Market Share of Cable, DBS and C-band Pay-TV Services (North America), 1998-2008
DBS Pay-Television Services Market: Market Share (U.S.), 1999-2001
DBS Pay-Television Services Market: Market Share (Canada), 1999-2001
DBS Pay-Television Services Market: C-Band Direct-to-Home Satellite Television Subscribers (North America), 1998-2008
DBS Pay-Television Services Market: DBS Package Pricing Trends (North America), 2001
Chapter 3
DBS Pay-Television Services Market: American DBS Subscribers and Revenues (North America), 1998-2008
DBS Pay-Television Services Market: Canadian DBS Subscribers and Revenues (North America), 1998-2008
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