Asia Pacific Direct-to-Home (DTH) Satellite Television Services Markets

In the Asia Pacific region, there are five times the number of television house-holds and more pay-television subscribers than in the North American market. Yet, there are only one quarter as many DTH satellite television households. The potential for success in this marketplace is enormous, but DTH operators must plan their eventual profitability by making their services a viable, long-term competitor to traditional, terrestrial cable offerings. This Frost & Sullivan research provides an insightful view of the emerging Asia Pacific DTH satellite television services markets. By individually examining the growth potential of 12 nations and providing accurate forecasts for each, this research offers a comprehensive guide to this flourishing industry.

Lack of Consolidation Proves Profitability Paradox

“Due to an overabundance of industry participants within the Asia Pacific DTH markets, no service provider has yet to attain profitability, despite continued subscriber growth,” states the analyst. The Australian market is a casebook example, where aggressive efforts to lure subscribers away from other participants is challenging the survival of the industry as a whole. A similar pattern was identified in Japan as three competitors entered the market. After much struggling and loss of investor money, the industry finally consolidated into one major DTH participant competing against cable service providers. “Industry analysts are seeing this same paradigm developing in India where at least three major companies have announced plans to enter a market which can support two strong competitors at best," says the study’s author.

Interactive Capabilities Key to Future Success

Integrating interactive capabilities into basic DTH packages is an increasingly important initiative for operators. These services aid in improving the subscriber/provider relationship, reducing subscriber churn and increasing subscription pricing and overall revenues.

"The integration of interactive features becomes essential in order to remain competitive as more terrestrial service providers offer bundled services (telephony, Internet access and pay-television) in markets as diverse as Japan, Australia and China," states the author.

This Frost & Sullivan analysis provides companies the most comprehensive information available on the Asia Pacific markets, enabling your firm to successfully plan its future within the industry.

1. Executive Summary

A. Direct-to-Home Satellite TV Services Market Overview

1. Introduction to the Asia Pacific DTH Multichannel Pay-TV Services Market

2. Competitive Analysis of DTH Services in the Asia Pacific Region

3. DTH Technologies and Trends

B. Research Findings

1. DTH Market Opportunities and Forecasts

2. Strategic Conclusions for the Asia Pacific DTH Services Market

2. Asia Pacific Direct-to-Home Satellite Television Market

A. Overall Asia Pacific DTH Multichannel Pay-TV Services Market

1. DTH Market Overview and Definitions

2. Challenges Facing the Asia Pacific DTH Services Market

3. DTH Market Drivers

4. DTH Market Restraints

B. Asia Pacific DTH Satellite TV Forecasts

1. DTH Market Engineering Measurement Analysis

2. Asia Pacific DTH Subscriber and Revenue Forecasts

3. Demand Analysis

4. Pricing Trends

5. DTH Product Analysis

C. Frost & Sullivan 2001 Market Engineering Awards

1. Marketing Strategy Award for the Asia Pacific Direct-to-Home Satellite TV Services Market

3. Asia Pacific DTH Satellite Television Market Country Profiles and Forecasts

A. Country-by-Country Overview of the Asia Pacific DTH Market

1. Country Market Overview and Region Definitions

2. Country-Level Subscriber and Revenue Forecasts

3. Competitive Structure of the Asia Pacific DTH Satellite TV Industry

4. DTH Market and Technology Trends

5. Summary of Strategic Recommendations for the Asia Pacific DTH Market

B. Australian and New Zealand DTH Market

1. Australia and New Zealand DTH Market Overview

2. Subscriber and Revenue Forecasts

3. Frost & Sullivan Assessment and Recommendations for Australia and New Zealand

C. Indian DTH Market

1. Indian DTH Market Overview

2. Subscriber and Revenue Forecasts

3. Frost & Sullivan Assessment and Recommendations for India

D. Greater China DTH Market

1. People’s Republic of China / Hong Kong and Taiwan Republic of China DTH Market Overview

2. Subscriber and Revenue Forecasts

3. Frost & Sullivan Assessment and Recommendations for PR China/Hong Kong and Taiwan ROC

E. Japanese and South Korean DTH Market

1. Japan and South Korea DTH Market Overview

2. Subscriber and Revenue Forecasts

3. Frost & Sullivan Assessment and Recommendations for Japan and South Korea

F. South East Asian DTH Market

1. Indonesia/Malaysia/Thailand and Philippines DTH Market Overview

2. Subscriber and Revenue Forecasts

3. Frost & Sullivan Assessment and Recommendations for Indonesia/Malaysia/ Thailand and Philippines

4. Satellite Operators and the Asia Pacific DTH Market

A. Overview of Satellite System Operators

1. Role of Satellite Operators in the DTH Satellite TV Market

2. Satellites Carrying DTH Services in the Asia Pacific Region

B. Profiles of Satellite System Operators

1. APT Satellite Holdings Ltd.

2. Asia Satellite Telecommunications Co. Ltd.

3. Binariang Satellite Systems Sdn Bhd

4. Japan Satellite Systems Corp.

5. Korea Telecom

6. Mabuhay Philippines Satellite Corp.

7. Optus Communications Pty. Ltd.

8. PanAmSat Corp.

9. PT Media Citra Indostar

10. PT Satelindo

11. Shin Satellite Public Co. Ltd.

12. Sino Satellite Communications Co. Ltd.

List of Figures

Chapter 1

Direct-to-Home Satellite Television Services Market: Pay-TV Service Providers Investigated (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: DTH Revenues (Asia Pacific), 1998-2008

Chapter 2

Direct-to-Home Satellite Television Services Market: Impact of the Top Nine Industry Challenges (Asia Pacific), 2001-2008

Direct-to-Home Satellite Television Services Market: Market Drivers Ranked in Order of Impact (Asia Pacific), 2001-2008

Direct-to-Home Satellite Television Services Market: Market Restraints Ranked in Order of Impact (Asia Pacific), 2001-2008

Direct-to-Home Satellite Television Services Market: DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: TV Households and Pay-TV Penetration for Major TV Markets (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Average Monthly Disposable Income for Major TV Markets (Asia Pacific), 2001

Chapter 3

Direct-to-Home Satellite Television Services Market: Overview of Australian and New Zealand DTH Players (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Australian DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: New Zealand DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Australian TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: New Zealand TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Overview of Indian DTH Players (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Indian DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Indian TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Overview of PR China, Hong Kong and Taiwan, ROC DTH Players (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Chinese DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Taiwanese DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Chinese TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Taiwanese TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Overview of Japanese and South Korean DTH Players (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Japanese DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: South Korean DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Japanese TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: South Korean TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Overview of Indonesian, Malaysian, Thai and Filipino DTH Players (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Indonesian DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Malaysian DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Thai DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Filipino DTH Subscribers and Revenues (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Indonesian TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Malaysian TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Thai TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Direct-to-Home Satellite Television Services Market: Filipino TV Households, DTH Subscribers and DTH Share of Pay-TV Households (Asia Pacific), 1998-2008

Chapter 4

Direct-to-Home Satellite Television Services Market: DTH Service Providers and Satellite Capacity Used (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: APT Satellite’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: AsiaSat’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Binariang’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: JSAT’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Korea Telecom’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Mabuhay’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Optus’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: PanAmSat’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Indostar’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Satelindo’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Shin Satellite’s Fleet of Satellites (Asia Pacific), 2001

Direct-to-Home Satellite Television Services Market: Sinosat’s Fleet of Satellites (Asia Pacific), 2001