Product Type: Market Research Report
Published by: Frost & Sullivan
Published: December 1999
Product Code: R1-3887Description Although the operator service markets are becoming increasingly mature, those companies that ameliorate their brand awareness and employ aggressive marketing strategies will experience revenue surges and extended product life cycles. To defray service costs and maintain positive growth rates in the multi-billion dollar collect calling market, carriers must develop cohesive advertising campaigns targeting specific end-user segments. Brand name awareness should be promoted through television, radio, print, and Internet advertisements, as well as through effective use of celebrity spokespeople. From Frost & Sullivan.Table of Contents
- Introducing the Market Engineering Consulting Report
- Executive Summary
- Introduction to the U.S. Operator Services Market
- Summary of Major Findings
- Industry Challenges and Research Methodology
- Identification of Challenges Facing the Operator Services Market
- Time Frame Analysis of Industry Challenges
- Frost & Sullivan's 12-Step Market Engineering Research Methodology
- Market Engineering Forecasting Methodology
- Glossary of Terms
- Market Engineering Measurement Analysis of the Operator Services Industry
- Introduction
- Market Overview and Definitions
- Presentation of Strategic Significance of Measurements
- Drivers, Restraints, Market Forecasts, and Other Market Trends for the Operator Services Market
- Drivers and Restraints
- Market Forecasts
- Percent of Revenues by Service Type
- Percent of Revenues by Service Provider Type
- Percent of Revenues by End-User Type
- Market Engineering Research for the Directory Assistance Services Market 1995-2005
- Market Engineering Research for the Collect Calling Services Market 1995-2005
- Market Engineering Research for the Alternative Operator Assistance Services Market 1995-2005
- Market Engineering Research for the End-User Markets for U.S. Operator Services
- Forecast of the Traditional End-User Market
- Forecast of the Other End-User Market
- Strategic Analysis and Forecasts of the Institutional Industry Market
- Strategic Analysis and Forecasts of the Hospitality End-User Market
- Market Engineering Strategy
- What Is Market Engineering Strategy?
- How to Improve the Market Engineering Strategy Development Process
- Market Engineering Strategic Recommendations
- Market Engineering Planning in the U.S. Operator Services Industry
- Integrating Market Engineering into the Business Planning Process
- Using Market Engineering Planning to Support the Business Planning Process
- Implementation of Market Engineering
- Introduction and Summary
- How to Implement Market Engineering in a Company
- How to Make the Most of This Market Engineering Report
- Market Engineering Monitoring of the U.S. Operator Services Industry
- Purpose of Market Engineering Monitoring
- How to Design a Successful Monitoring Program
- Top Ten Critical Elements of a Market Engineering Program in the U.S. Operator Services Industry
- Frost & Sullivan's Market Engineering U.S. Operator Services Industry Awards
- Frost & Sullivan's Strategic Recommendations for Further Research
- Profiles of Strategically Targeted Companies
- AMERITECH CORPORATION
- AT&T CORPORATION
- BELL ATLANTIC CORPORATION
- BELLSOUTH CORPORATION
- FRONTIER CORPORATION
- GTE CORPORATION
- MCI WORLDCOM, INC.
- SBC COMMUNICATIONS, INC.
- SPRINT CORPORATION
- U S WEST COMMUNICATIONS
- Database of Key Industry Participants
- Table of Figures
- Table of Charts
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