Product Type: Market Research Report
Published by: Frost & Sullivan
Published: January 1998
Product Code: R1-3958Description Competition in the long distance service and reseller market is at an all-time high, driven by increasing customer demand for low prices. This report from Frost & Sullivan provides detailed discussions of the promotional and pricing strategies being employed by the industry leaders, and allows you to benchmark companies against their competitors. Vital industry issues like customer churn, increased use of the Internet for e-mail and voice communications, and deregulation in overseas markets are thoroughly analyzed. The report profiles all of the key competitors, such as AT&T, Sprint, CompuServe, and Bell Atlantic.Table of Contents
- Executive Summary
- Introduction to the U.S. Long Distance Services and Reseller Markets
- Summary of Major Findings
- Industry Challenges and Research Methodology
- Challenges Facing the U.S.Long Distance Services and Reseller Markets
- Time Frame Analysis of Industry Challenges
- Frost & Sullivan's 12-Step Market Engineering Research Methodology
- Market Engineering Forecasting Methodology
- Glossary of Terms
- Market Engineering Analysis of the Total U.S. Long Distance Services and Reseller Market
- Market Overview and Definitions
- Presentation of Strategic Significance of Measurements
- Market Engineering Research for the U.S. Long Distance Services and Reseller Market
- Market Overview and Definitions
- Market Engineering Research Measurement System
- Market Engineering Unit and Revenue Forecasts (1994-2004)
- Pricing Strategy and Trend Analysis
- Competitive Structure
- Market Engineering Analysis of Domestic Owned Network Services
- Market Engineering Analysis of Domestic Leased Network Services (Provided by Resellers with Switches)
- Market Engineering Analysis of Domestic Resold Switched Services (Provided by Switchless Resellers)
- Market Engineering Research for the U.S. International Long Distance Services and Reseller Market
- Market Overview and Definitions
- Market Engineering Research Measurement System
- Market Engineering Unitand Revenue Forecasts (1994-2004)
- Pricing Strategy and Trend Analysis
- Competitive Structure
- Market Engineering Research for the Canadian Segment of the U.S. International Long Distance Market
- Market Engineering Research for the Latin American Segment of the U.S. International Long Distance Market
- Market Engineering Research for the European Segment of the U.S. International Long Distance Market
- Market Engineering Research for the Rest-of-World Segment of the International Long Distance Market
- Market Engineering Analysis of U.S. Outbound International Services Market
- Market Engineering Analysis of U.S. International Inbound (Country Direct, International Callback, and Others) Services
- Strategic Analysis and Forecasts of the U.S. Long Distance Services and Reseller Markets by End User
- Market Overview
- Residential Market
- Business Market
- Market Engineering Strategy
- What Is Market Engineering Strategy?
- How to Improve the Market Engineering Strategy Development Process
- Market Engineering Strategic Recommendations
- Market Engineering Planning in the Long Distance Services and Reseller Industry
- Integrating Market Engineering to the Business Planning Process
- Using Market Engineering to Address Industry Challenges, Market Trends, and Opportunities
- Implementation of Market Engineering
- Introduction and Summary
- How to ImplementMarket Engineering in a Company
- How to Make the Most of This Marketing Engineering Report
- Market Engineering Monitoring of the Long Distance Services and Reseller Industry
- The Purpose of Market Engineering Monitoring
- How to Design a Successful Monitoring Program
- What Should Be Monitored in the Long Distance Services and Reseller Industry
- Frost & Sullivan's Strategic Recommendations for Further Research
- Profiles of Strategically Targeted Companies
- AT&T Corporation (212) 387-5400
- Cable & Wireless, Inc. (703) 790-5300
- EXCEL Communications, Inc. (214) 863-8000
- Frontier Corporation (716) 777-1000
- GTE Corporation (203) 965-2000
- LCI International, Inc. (703) 442-0220
- MCI Telecommunications Corporation (202) 872-1600
- Sprint Corporation (913) 624-3000
- Viatel, Inc. (212) 935-6800
- WorldCom, Inc. (601) 360-8600
- Database of Key Industry Participants
- Table of Figures
- Table of Charts
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