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U.S. Customer Contact Center CRM Software MarketsProduct Type: Market Research ReportPublished by: Frost & Sullivan Published: November 2000 Product Code: R1-4004 Description Competition Drives Demand for Personalized Customer
Care SolutionAs competition intensifies in a wide range of industries, companies are increasingly using customer care to differentiate their firm from the pack. Consequently, demand for effective customer relationship management (CRM)software solutions is rising. Businesses view CRM solutions as an integral part of enterprise-wide strategies. To capitalize on emerging opportunities, CRM software vendors must offer new features and functionalities to personalize the customer experience and improve coordination between corporate departments. This research analyzes the markets for CRM software used for contact center applications, which store key customer information in a central location and advise agents on how to best serve clients 'needs. With its in-depth discussions of market drivers and restraints, this report is an essential tool for CRM software market participants. Table of Contents
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