Asia Pacific Customer Relationship Management (CRM) Software Markets: Industry Report

Asia Pacific Customer Relationship Management (CRM) Software Markets

Product Type: Market Research Report
Published by: Frost & Sullivan
Published: May 2001
Product Code: R1-4016

Description

Emphasis on Customer Retention Spurs Demand for CRM

In fiercely competitive markets, companies are increasingly investing in customer relationship management (CRM) solutions that will help them retain customers and maximize customer value. CRM software solutions enable businesses to better understand their customers' behaviors and preferences, and to tailor products and services to their customers' tastes. While the telecom industry has been the largest sector for CRM in the past, companies in the Far East in a variety of fields are rapidly realizing the importance of raising the lifetime value of customers.

This Frost & Sullivan research features accurate forecasts for total markets and expert analyses of major key segments of CRM software markets, including sales force automation, marketing automation, and customer service CRM software segments. Because market drivers and restraints vary from country to country, this report tracks trends in thirteen geographical markets, giving readers a truly comprehensive overview of this fast-growing field.

Will High Cost of Implementation Impede Growth?

"Implementation of a CRM solution in an enterprise is expensive, given the high level of required backend integration, customization, and maintenance," warn the report's authors. Consequently, companies in some industries may be reluctant to integrate full-scale CRM. To overcome this potential hurdle, CRM solution vendors will need to educate potential customers about thelong-term cost benefits of CRM.

Offering web-based solutions could be another means of attracting cost-sensitive customers. Web-based CRM (or "e-CRM") solutions can be hosted by application service providers (ASPs), thereby reducing start-up and maintenance costs. This report evaluates challenges that market participants will face and provides strategic recommendations, helping your company to develop a successful plan of attack.

Active Market Development Will Be Crucial for Industry Success

To bolster interest in CRM solutions, vendors must consider new geographic markets and identify new potential user groups. "A successful strategy for CRM vendors is to design solutions for specific vertical industries," suggest the authors. Solutions specifically tailored to vertical industries will offer quicker implementation times and ultimately garner greater acceptance. Vendors should also consider fostering channel partnerships to make inroads into new geographical markets. By surveying the competitive landscape and identifying winning strategies, this report gives you essential tools for success.

Table of Contents

Executive Summary
- Market Overview
- Research Findings
Market Engineering Research for the Asia-Pacific Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
Market Engineering Research for the Australian Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Chinese Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
Market Engineering Research for the Hong Kong Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Helpdesk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Indian Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Market Engineering Research Measurement System
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Indonesian Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
Market Engineering Research for the Japan Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Malaysian Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Market Engineering Research Measurement System
- Market Engineering Unit and Revenue Forecasts (1997-2007)
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the New Zealand Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Philippines Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Singapore Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the South Korea Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk / Call Center CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Taiwan Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Market Engineering Research Measurement System
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Market Engineering Research for the Thailand Customer Relationship Software Market 1997-2007
- Total Market Segment Analysis
- Market Engineering Research Measurement System
- Strategic Analysis and Forecasts of the Sales Force Automation CRM Software Market
- Strategic Analysis and Forecasts of the Contact Management CRM Software Market
- Strategic Analysis and Forecasts of the Configuration Management CRM Software Market
- Strategic Analysis and Forecasts of the Marketing Automation CRM Software Market
- Strategic Analysis and Forecasts of the Customer Service / Care CRM Software Market
- Strategic Analysis and Forecasts of the Help Desk CRM Software Market
- Strategic Analysis and Forecasts of the Field Service CRM Software Market
Profiles of Strategically Targeted Companies
- Company Database

Table of Figures
Table of Charts

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