Strategic Assessment of Asian Flat Panel Displays Markets

Burgeoning Asian Flat Panel Displays (FPDs) Markets Contribute to Global Market Growth

The market for FPDs in the Asian region is currently in the developing stage and is attempting to keep pace with the phenomenally growing global market. FPDs in general find application in notebook computers, palmtops, mobile phones, calculators, camcorders, digital cameras, watches, toys, and other devices. The share of the Asian market as part of the global FPD market is likely to grow at a compound annual growth rate (CAGR) of 20.0 percent per annum till 2009. The Asian FPD markets chiefly comprise of multinational enterprises, which are located in all key geographic locations and the small companies that cater to the niche regional markets.

This Frost & Sullivan research examines the strategies adopted by various Asian countries in entering the FPD market and also discusses the means to overcome the challenges posed by it. The study discusses the changing dynamics of the industry with respect to prices, technology, and economy. It thoroughly examines the liquid crystal display (LCD), online light emitting diode (OLED), plasma display panel (PDP), and micro display sectors in South Korea, Taiwan, China, Singapore, and Malaysia. This information is valuable for both large and small market participants seeking to position themselves for maximum return on investment.

Technological Advancements Set to Drive FPD Markets’ Growth

The improved performance of various verticals such as mobile wireless handsets, televisions, medical, automotive, and computers has boosted the sales of the FPDs in this region. In order to capitalize on this development, FPD manufacturers are increasingly focusing on improving their research and development, production, sales, and marketing channels. "Growth in the highly profitable LCD fabs segment along with the rise in investments in the manufacturing facilities for high-end technologies such as PDP and OLED are driving the FPD markets," says the analyst of this research service. "Companies need to successfully shift from pilot runs to commercialization of the advanced display technologies."

Changing Dynamics and Emerging Solutions can Challenge the Dominant LCD Technologies

The home and personal entertainment markets are likely to boost the FPD sales. LCD and PDP displays with features such as superior brightness and enhanced resolution are ideal for the emerging high density television (HDTV) markets. "While the demand for FPDs from the early adopter markets such as laptop and desktop monitors has been decreasing, the heightening requirement from the handheld devices should offset this decline," notes the analyst. "Microdisplays and OLEDs, with their high-resolution capabilities can tap the hand-held devices market."

Overall, liquid crystal display is the dominant technology across a majority of today’s application areas, with few exceptions. Despite its current stature, LCDs will face increasing competition as newer technologies develop into viable alternatives. Among these competitive solutions, OLEDs are the foremost because of their lightness, thinness, design simplicity, ability to operate at a lower voltage and a wider-angle view, and can emerge strong in the long term (5-10 years). To further assert their dominance, OLEDs must challenge the high market acceptance of LCDs and the economies of scale of the installed base.

1. Executive Summary

        1. Market Overview

                1. Introduction

                2. Market Trends

        2. Current Industry Scenario

                1. Asian FPD Industry Participants

        3. Competitive Benchmarking

                1. Methodology and Key Findings

        4. Country Capability Index

                1. Methodology and Key Findings

2. Asian Flat Panel Display Market Overview

        1. Industry Evolution

                1. Changing Industry Dynamics

                2. The Crystal Cycle

        2. Current Industry Scenario

                1. Technology Segmentation

                2. Current Stage of the Industry

        3. Overall Industry Eco-System and Value Chain

                1. FPD Industry Value Chain

                2. FPD (LCD) Manufacturing Generations

                3. Demand Side Dynamics: New Applications

                4. Supply Side Dynamics: New Process Generation

        4. Factors Affecting Asian FPD Market Growth

                1. Market Drivers

                a. Productivity Benefits from Larger Substrate Sizes Lead to Lower Costs in Large Panel Sizes

                b. Reduction in FPD Prices Bolsters Market Penetration

                c. Strong Demand for AMLCD in Mobile Wireless Handsets Boosts FPD Market

                d. Rapid Growth of LCD TVs Enhances FPD Market

                e. New Emerging Applications Expand FPD Market

                f.  Technological Advancement in Resolution and Performance Increases Product Acceptance

                g. Launch of Digital Broadcasting Services Spurs Need for FPDs

                2. Market Restraints

                a. Declining FPD Prices Reduce Profits and Reduce Market Revenues

                b. Low Cost CRT Inhibits Growth of LCDs

                c. High Cost of FPDs Limits Product Usage

                d. New Emerging Technologies Fail to Deliver the Desired Results Depressing Market Growth

                e. Slowdown in the Personal Computer Market Affects Sales

                f.  Delay in Third Generation (3G) Technologies Hinders Market Expansion

        5. FPD Business Strategies

                1. Business Strategies of Leading FPD Company

                2. Business Strategies of Leading Countries

                3. Business Strategies of Follower Countries

                4. Business Strategies for New Entrants

3. Technology Trends and Market Forecast of Leading Flat Panel Display Technology

        1. Emerging Trends in FPD Technology

                1. Current Trends in FPD Technology

                2. Challenges Faced by New Technologies

                3. Emerging Market Trends by Technology

        2. Market Forecasts of Leading Countries

                1. South Korea

                2. Taiwan

                3. Japan

4. Share of Asian Countries in the Flat Panel Displays Market

        1. Overall Revenue Share of Asian Countries

                1. Revenue Share for 2001-2009

        2. Revenue Forecast of Leading Asian Countries

                1. Revenue Forecasts for South Korea

                2. Revenue Forecasts for Taiwan

                3. Revenue Forecasts for Japan

                4. Revenue Forecasts for China

5. South Korean Advanced Electronic Displays Market

        1. Industry Overview

                1. Industry Evolution

                2. Role of the Chaebols in the Evolution of the South Korean FPD Industry

                3. Industry Structure

                4. Current Scenario of the South Korean FPD Industry by Technology

        2. Country Technology Mapping

                1. Technology Mapping by Value Chain Activity

        3. South Korean Market Analysis

                1. Trends in South Korean FPD Market

                2. Key Display Clusters in South Korea

                3. Drivers for Success—by Value Chain Activity

                4. Assessment of Display Supply Chain

                5. Competitive Structure by Value Chain Activity

                6. SWOT Analysis of South Korean Flat Panel Display Industry

        4. Leading Companies in the South Korean Flat Panel Display Industry

                1. Leading Companies by Value Chain Activity

6. Taiwanese Advanced Electronic Displays Market

        1. Industry Overview

                1. Industry Evolution

                2. Industry Structure

                3. Strategies Adopted by the Taiwanese FPD Firms

        2. Country Technology Mapping

                1. Technology Mapping by Value Chain Activity

        3. Taiwanese Market Analysis

                1. Trends in Taiwanese Market

                2. Key Display Clusters in Taiwan

                3. Drivers for Success—By Value Chain Activity

                4. Assessment of Display Supply Chain

                5. Competitive Structure by Value Chain Activity

                6. SWOT Analysis of Taiwanese Flat Panel Display Industry

        4. Leading Companies in the Taiwanese Flat Panel Display Industry

                1. Leading Companies by Value Chain Activity

7. Chinese Advanced Electronic Displays Market

        1. Industry Overview

                1. Industry Evolution

                2. Industry Structure

                3. Current Scenario of the Chinese FPD Industry by Technology

        2. Country Technology Mapping

                1. Technology Mapping by Value Chain Activity

        3. Chinese Market Analysis

                1. Trends in Chinese Market

                2. Key Display Clusters in China

                3. Drivers for Success—by Value Chain activity

                4. Assessment of Display Supply Chain

                5. Competitive Structure by Value Chain Activity

                6. SWOT Analysis of Chinese Flat Panel Display Industry

        4. Leading Companies in the Chinese Flat Panel Display Industry

                1. Leading Companies by Value Chain Activity

8. Singapore Advanced Electronic Displays Market

        1. Industry Overview

                1. Industry Evolution

                2. Industry Structure

                3. Current Scenario of the Singapore FPD Industry by Technology

        2. Country Technology Mapping

                1. Technology Mapping by Value Chain Activity

        3. Singapore Market Analysis

                1. Trends in Singapore Market

                2. Key Display Clusters in Singapore

                3. Drivers for Success—by Value Chain Activity

                4. Assessment of Display Supply Chain

                5. Competitive Structure by Value Chain Activity

                6. SWOT Analysis of Singapore Flat Panel Display Industry

        4. Leading Companies in the Singapore Flat Panel Display Industry

                1. Leading Companies by Value Chain Activity

9. Malaysian Advanced Electronic Displays Market

        1. Industry Overview

                1. Industry Evolution

                2. Industry Structure

                3. Current Scenario of the Malaysian FPD Industry

        2. Country Technology Mapping

                1. Technology Mapping by Value Chain Activity

        3. Malaysian Market Analysis

                1. Trends in Malaysian Market

                2. Key Display Clusters in Malaysia

                3. Drivers for Success—by Value Chain activity

                4. Assessment of Display Supply Chain

                5. Competitive Structure by Value Chain Activity

                6. SWOT Analysis of Malaysian Flat Panel Display Industry

        4. Leading Companies in the Singapore Flat Panel Display Industry

                1. Leading Companies by Value Chain Activity

10. Pricing Trends in the Flat Panel Displays Market

        1. Pricing Trends and Analysis

                1. Overall Pricing Trends

                2. Pricing Trends by Technology

11. Competitive (Cluster) Benchmarking

        1. The Competitive Benchmarking Process

                1. Approach

                2. Competitive Benchmarking of the Asian Flat Panel Display Industry

12. Country Capability Index

        1. Country Capability Index Process

                1. Approach

        2. Country Capability Index – by Country

                1. Country Capability Index of Japan

                2. Country Capability Index of South Korea

                3. Country Capability Index of Taiwan

                4. Country Capability Index of China

                5. Country Capability Index of Malaysia

                6. Country Capability Index of Singapore

        3. Country Capability Index – by Technology

                1. Analysis of Capability Index for LCD

                2. Analysis of Capability Index for PDP

                3. Analysis of Capability Index for OLED

                4. Analysis of Capability Index for Microdisplay

        4. Comparative Analysis of Country Capability Index

                1. Comparison Across Countries—by Technology

13. Future Trends of the Asian Flat Panel Displays Industry

        1. Future Trends of FPD Technology

                1. Overall Trends in Technology

        2. Future Trends in the FPD Market of Leading Countries

                1. Future Market Trends in FPD of South Korea

                2. Future Market Trends in FPD of Taiwan

                3. Future Market Trends in FPD of Japan

        3. Future Trends in the FPD Market of Follower Countries

                1. Future Market Trends in FPD of China

                2. Future Market Trends in FPD of Singapore

                3. Future Market Trends in FPD of Malaysia

List Of Figures

Chapter 2

• FPD Market: Product and Services Map (Asia), 2004


• FPD Market: Glass Substrate Size by Generation (Asia), 2004


• FPD Market: Demand Side Dynamics by Application (Asia), 2004


• FPD Market: Market Drivers by Technology (Asia), 2004


• FPD Market: Market Drivers Ranked in Order of Impact (Asia), 2005-2009


• FPD Market: Key Restraints by Technology (Asia), 2004


• FPD Market: Market Restraints Ranked in Order of Impact (Asia), 2005-2009

Chapter 3

• FPD Market: LCD Technology Generation by Country (Asia), 2004


• FPD Market: Revenue Forecasts for the LCD Segment (South Korea),2001-2009


• FPD Market: Revenue Forecasts for the LCD Segment (Taiwan),2001-2009


• FPD Market: Revenue Forecasts for the LCD Segment (Japan),2001-2009

Chapter 4

• FPD Market: Revenue Forecast – Share of Asian Countries (Asia), 2001-2009


• FPD Market: Revenue Forecasts (South Korea), 2001-2009


• FPD Market: Revenue Forecasts (Taiwan), 2001-2009 Figure 4-4: FPD Market: Revenue Forecasts (Japan), 2001-2009


• FPD Market: Revenue Forecasts (China), 2003-2009

Chapter 5

• FPD Market: Assessment based on Value Chain Activity (South Korea), 2004


• FPD Market: Profile of the Key Clusters (South Korea), 2004


• FPD Market: Drivers for success – By Value Chain Activity (South Korea), 2004


• FPD Market: Assessment of Display Industry Supply Chain - by Value Chain Activity (South Korea), 2004


• FPD Market: Competitive structure (South Korean), 2004


• FPD Market: SWOT Analysis (South Korea), 2004


• FPD Market: Leading companies - by Value chain activity (South Korea), 2004

Chapter 6

• FPD Market: Country Technology Assessment based on Value Chain Activity (Taiwan), 2004


• FPD Market: Cluster Analysis of the Hsinchu Science and Industrial Park (Taiwan), 2004


• FPD Market: Success Drivers by Value Chain Activity (Taiwan), 2004


• FPD Market: FPD Industry Supply Chain Assessment based on Value Chain Activity (Taiwan), 2004


• FPD Market: Competitive structure of the Taiwanese FPD market (Taiwan), 2004


• FPD Market: SWOT Analysis of Taiwanese FPD Industry (Taiwan), 2004


• FPD Market: Leading companies by Value chain activity (Taiwan), 2004

Chapter 7

• FPD Market: Country Technology Assessment based on Value Chain Activity (China), 2004


• FPD Market: Cluster Analysis of the Beijing Yizhuang Cluster (China), 2004


• FPD Market: Success Drivers across Value Chain Activity (China), 2004


• FPD Market: FPD Industry Supply Chain Assessment based on Value Chain Activity (China), 2004


• FPD Market: Competitive structure of the Chinese FPD market (China), 2004


• FPD Market: SWOT Analysis of Chinese FPD Industry (China), 2004


• FPD Market: Leading companies by Value chain activity (China), 2004

Chapter 8

• FPD Market: Country Technology Assessment based on Value Chain Activity (Singapore), 2004


• FPD Market: List of Investments made in the Singapore FPD market in the period 2002-2006


• FPD Market: Cluster Analysis of the Singapore FPD Cluster (Singapore), 2004


• FPD Market: Success Drivers across Value Chain Activity (Singapore), 2004


• FPD Market: FPD Industry Supply Chain Assessment based on Value Chain Activity (Singapore), 2004


• FPD Market: Competitive structure of the Singaporean FPD market (Singapore), 2004


• FPD Market: SWOT Analysis of Singaporean FPD Industry (Singapore), 2004


• FPD Market: Leading companies by Value chain activity (Singapore), 2004

Chapter 9

• FPD Market: Country Technology Assessment based on Value Chain Activity (Malaysia), 2004


• FPD Market: Cluster Analysis of the Malaysian FPD Cluster (Malaysia), 2004


• FPD Market: Success Drivers across Value Chain Activity (Malaysia), 2004


• FPD Market: FPD Industry Supply Chain Assessment based on Value Chain Activity (Malaysia), 2004


• FPD Market: Competitive structure of the Singaporean FPD market (Malaysia), 2004


• FPD Market: SWOT Analysis of Malaysian FPD Industry (Malaysia), 2004


• FPD Market: Leading companies by Value chain activity (Malaysia), 2004

Chapter 11

• Competitive (Cluster) Benchmarking of the Asian FPD Industry


• Competitive (Cluster) Benchmarking of the Asian FPD Industry

Chapter 12

• FPD Market: Japanese Capability Index (Asia), 2004


• FPD Market: South Korean Capability Index (Asia), 2004


• FPD Market: Taiwanese Capability Index (Asia), 2004


• FPD Market: Chinese Capability Index (Asia), 2004


• FPD Market: Malaysian Capability Index (Asia), 2004


• FPD Market: Singapore’s Capability Index (Asia), 2004


• FPD Market: Overall Country Capability Index (Asia), 2004

List of Charts

Chapter 2

• FPD Market: Technology Diagram (Asia), 2004


• FPD Market: Value Chain Diagram (Asia), 2004


• FPD Market: Distribution of Costs of Components and Labor for the Manufacture of TFT LCD (Asia), 2004


• FPD Market: Evolution of Business Strategy of Leading FPD Company (Asia), 1979-2004


• FPD Market: Business Strategy Evolution of South Korea (Asia), 1979-2004


• FPD Market: Business Strategy Evolution of Taiwan (Asia), 1995-2004


• FPD Market: Business Strategy Evolution of Japan (Asia), 1977-2004


• FPD Market: Business Strategy Evolution of China (Asia), 2002-2004


• FPD Market: Three Common Strategies of Successful Foreign Companies in China (Asia), 2002-2004


• FPD Market: Business Strategy Evolution of Singapore (Asia), 2002-2004


• FPD Market: Business Strategy Evolution of Malaysia (Asia), 1970-2004

Chapter 3

• FPD Market: Valley of Death (Asia), 2004

Chapter 4

• FPD Market: Revenue Forecast (2001-2009) – Share of Asian Countries


• FPD Market: Revenue Forecasts (South Korea), 2001-2009


• FPD Market: Revenue Forecasts (Taiwan), 2001-2009


• FPD Market: Revenue Forecasts (Japan), 2001-2009


• FPD Market: Revenue Forecasts (China), 2003-2009

Chapter 5

• FPD Market: Industry Structure (South Korea), 2004


• FPD Market: Cluster Analysis (South Korea), 2004


• FPD Market: Position in the FPD Supply Chain (South Korea), 2004

Chapter 6

• FPD Market: Industry Structure (Taiwan), 2004


• FPD Market: Taiwan’s Technology Vision (Taiwan), 2000-2006


• FPD Market: Cluster Analysis (Taiwan), 2004


• FPD Market: Position in the FPD Supply Chain (Taiwan), 2004

Chapter 7

• FPD Market: Industry Structure (China), 2004


• FPD Market: Cluster Analysis (China), 2004


• FPD Market: Position in the FPD Supply (China), 2004

Chapter 8

• FPD Market: Industry Structure (Singapore), 2004


• FPD Market: Cluster Analysis (Singapore), 2004


• FPD Market: Position in the FPD Supply (Singapore), 2004

Chapter 9

• FPD Market: Industry Structure (Malaysia), 2004


• FPD Market: Cluster Analysis (Singapore), 2004


• FPD Market: Position in the FPD Supply (Malaysia), 2004

Chapter 10

• FPD Market: Pricing Trends for LCD, OLED, and Others (Asia), 2002-2009


• FPD Market: Pricing Trends for PDP (Asia), 2002-2009

Chapter 11

• FPD Market: The Competitive Benchmarking Process (Asia), 2004

Chapter 12

• FPD Market: Approach to Country Capability Index (Asia), 2004


• FPD Market: Country Capability Index for LCD (Asia), 2004


• FPD Market: Country Capability Index for PDP (Asia), 2004


• FPD Market: Country Capability Index for OLED (Asia), 2004


• FPD Market: Country Capability Index for Microdisplay (Asia), 2004


• FPD Market: Comparison of Country Capability Index – by Technology (Asia), 2004