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North American Enterprise Analytics Markets

Product Type: Market Research Report
Published by: Frost & Sullivan
Published: March 2006
Product Code: R1-4786
Description
Research Overview

This Frost & Sullivan research service titled North American Enterprise Analytics Market 2005 provides comprehensive market analysis, revenue forecasts, key trends, market drivers and restraints, and market share by individual analytics’ category. Some other insightful perspectives in this study include vendor profiles, key applications in demand in specific verticals, and a comparison between the enterprise software market and the enterprise analytics market. In this study, Frost & Sullivan's expert analysts’ thoroughly examine the analytics framework across key application software segments in enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM), business intelligence reporting, and other analytics tools.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
  • ERP analytics
  • CRM analytics
  • SCM analytics
  • Business Intelligence reporting
  • Other analytics
Technologies

The following technologies are covered in this research:
  • Back-office analytics
  • Front-end analytics in sales, marketing and customer service
  • Analytics for the extended value chain including logistics
  • Enterprise reporting, query and analysis, corporate performance management, financial reporting, compliance driven reporting
  • Data management, data mining, data quality
Market Overview

Defining a Strong Value Proposition Critical to Achieving Growth

The enterprise analytics market has transformed from a siloed reporting solution to a highly visible initiative toward achieving actionable decision-making in various organizations. This metamorphosis is compelling vendors to redefine their value proposition toward empowering organizations with better, real-time decision-making tools and analytics applications. "Companies are increasingly using analytics solutions to develop a holistic view of their customers and measuring the performance of their businesses as well as that of their extended value chain such as partners and distributors," explains the analyst of this research service. "Vendors need to therefore provide their installed base of customers with value-added, performance management functionality."

As customers demand enterprise-wide solutions, attributes such as web interfaces and integration with desktop software are going to be crucial to maintain and grow market share. Moreover, the repackaging of functionality allows vendors to address the expanding needs of users and greatly enrich the experience thereof. Frost & Sullivan expects key market dynamics such as competitive pricing, targeted marketing for niche customer segments, and aggressive partnerships to play a critical role in achieving revenue growth in the future.

Adherence to Regulatory Norms and Verticalization Boosts Adoption of Enterprise Analytics

Compliance with regulatory norms such as Sarbanes-Oxley and Basel-II creates opportunities to cross-sell and up-sell solutions and increase the penetration levels within the existing installed base. The trigger of compliance also provides the platform to increase the adoption of enterprise analytics among small and medium-sized enterprises, as their analytics roadmap can be mapped during their growth phase itself. Therefore, vendors that position themselves by targeting these customer segments stand to gain a competitive edge in the market.

Participants in the enterprise analytics market have traditionally been providing applications that meet horizontal needs of users across different industries. However, there has been a marked shift in this approach in recent times. "Vendors are now packaging their solutions for specific verticals to penetrate niche segments of the customer base," observes the analyst. "This could be through direct presence in specific verticals or by collaboration with partners to achieve faster go-to-market cycles and higher penetration levels. " Frost & Sullivan believes that verticalization is important in this highly competitive market that raises the challenge of meeting the emerging, niche needs of customers.
Table of Contents

1. North American Enterprise Analytics Market
        1. Introduction
                1. Overview
                2. Market Segmentation and Definitions
                3. Executive Summary
        2. Industry Dynamics
                1. Market Trends
                2. Market Drivers
                a. Adherence to Regulatory Norms and Compliance Boosts Analytics Adoption.
                b. Penetration of Analytics into Wider Sets of End Users Augments Deployment at the Enterprise Level.
                c. Greater Verticalization of Analytics Solutions Enables easier Integration with Existing, Heterogeneous Software Infrastructure
                d. Real-Time Analytics in Multiple Locations Helps Achieve Faster Decision-Making, thus Driving Adoption
                e. Flagship Functionality of Reporting and Dashboards Continues to Attract First Time Investments in Analytics Boosting Adoption.
                f. Market Consolidation Drives Analytics Penetration into Newer Customer Segments with Value-Added Functionality.
                g. Different Levels of Analytics Creates Clear Differentiation to Increase Market Penetration.
                h. Change in Approach to Analytics as an Integral Part of the IT DNA Drives Adoption.
                3. Market Restraints
                a. Emergence of New Players Creates Multiple Messages to the End User Resulting in Cautious Adoption.
                b. Pervasiveness of Enterprise Systems amongst Functional Users Limits Enterprise-Wide Adoption.
                c. Lack of Skilled Manpower in Analytics Reduces Realization of Complete Business Benefit from Analytics Investments.
                d. Duration of Product Development Cycle and Need for Quicker Go-to-Market Strategy Limits Faster Growth.
                e. Limited Allocation of IT Budgets for Analytics Investments Inhibits Wider Adoption.
                f. Lack of Penetration into the SMB Space Retards Analytics Growth.
                g. Long Sales Cycle Stretches Penetration Cycle in Newer Market Segments.
                h. Cautious Investments in IT Inhibits Widespread Adoption in Analytics.
                4. Market Challenges
        3. Enterprise Analytics Market Analysis
                1. Market Analysis 2005
                2. Market Size and Forecast
                3. Vendor Market Shares
        4. Key Applications by Vertical
                1. Key Applications by Vertical
        5. Enterprise Software Vs Enterprise Analytics - A Comparative Analysis
                1. Overview
                2. Comparative Analysis
        6. Vendor Profiles
                1. Actuate Corporation
                2. Aprimo
                3. Business Objects
                4. Cognos
                5. Fair Isaac
                6. Hyperion
                7. IBM
                8. Information Builders
                9. Microsoft Corporation
                10. MicroStrategy
                11. Onyx
                12. Oracle Corporation
                13. Panorama Software
                14. SAP AG
                15. SAS Institute
                16. SPSS Inc
                17. Teradata
                18. Unica Corporation
        7. Strategic Recommendations
                1. Strategic Recommendations for Enterprise Analytics Vendors



List of Figures



Chapter 1

  • Enterprise Analytics Market: Market Drivers Ranked in Order of Impact (North America), 2006-2012

  • Enterprise Analytics Market: Market Restraints Ranked in Order of Impact (North America), 2006-2012

  • Enterprise Analytics Market: Market Challenges Ranked in Order of Impact (North America), 2006-2012

  • Enterprise Analytics Market: Revenue Forecasts of Total Enterprise Analytics (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Mix by Analytics Segment (North America), 2005

  • Enterprise Analytics Market: Revenue Forecasts by Analytics Segment (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecasts for ERP Analytics (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecasts for SCM Analytics (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecasts for CRM Analytics (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecasts for Business Intelligence Reporting (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecasts for Other Analytics (North America), 2005-2012

  • Enterprise Analytics Market: Total Enterprise Analytics Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: ERP Analytics Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: SCM Analytics Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: CRM Analytics Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: Business Intelligence Reporting Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: Other Analytics Vendor Market Share by Revenues (North America), 2005

  • Enterprise Analytics Market: Key Enterprise Analytics Applications in Demand by Vertical (North America), 2005




List of Charts

  • Enterprise Analytics Market: Revenue Forecast for Enterprise Analytics Market, (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Mix by Analytics Segment, (North America), 2005

  • Enterprise Analytics Market: Revenue Forecast of Enterprise Analytics Market By Analytics Segment, (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecast for ERP Analytics, (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecast for SCM Analytics, (North America) 2005-2012

  • Enterprise Analytics Market: Revenue Forecast for CRM Analytics, (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecast for Business Intelligence Reporting (North America), 2005-2012

  • Enterprise Analytics Market: Revenue Forecast for Other Analytics, (North America), 2005-2012

  • Enterprise Analytics Market: Total Enterprise Analytics Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Market: ERP Analytics Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Market: SCM Analytics Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Market: CRM Analytics Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Market: Business Intelligence Reporting Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Market: Other Analytics Vendor Market Share by Revenues, (North America), 2005

  • Enterprise Analytics Vs Enterprise Software-Comparative Analysis of Growth

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