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World SIM Smart Card Markets - Market InsightProduct Type: Market Research ReportPublished by: Frost & Sullivan Published: November 2006 Product Code: R1-5211 Description This research service provides an indepth look at the smart card SIM market at a global level, breaking down into four geographic regions, EMEA, APAC, North America and Latin America. North America and Latin America have been merged when providing forecast figures, but the drivers and restraints provided look at all regions.
Research Overview This Frost & Sullivan research service entitled World SIM Smart Card Markets provides a complete overview of this market, analysing its main drivers and restraints as well as the key challenges that vendors face. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets/applications/technologies: SIM card market, mobile communications (GSM and 3G networks), external memory cards market, near field communications (NFC), and digital convergence. Market Sectors Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research: By Geographic Region:
The following technologies are covered in this research:
High-capacity SIM Holds Immense Growth Potential The scope of the subscriber identity module (SIM) technology has evolved considerably beyond mere authentication to include value services. SIM provides the required level of support and security to cellular networks as they move from voice to data, with the result that mobile network operators (MNOs) can now offer a vast range of services such as contact management, e-mail, mobile banking, prepaid reloads, music downloads and interactive menus. This not only offers the end user a convenient navigation experience, it also gives MNOs a distinct edge in the increasingly competitive voice services area. Thus, migration to data is a critical factor in boosting MNOs average revenue per user (ARPU) rates while expanding their existing subscriber base. "This high-capacity SIM or the mega SIM is seen as a key platform to reach out to the millions of subscribers and offer them different mobile applications," note the analysts of this research service. "The user-friendly interface of these services encourages the user to try out new and practical services ranging from entertainment, personal data management, roaming and mobile commerce services." Transition to Mega Memory SIM Cards - a Challenging Task While the potential of this high-capacity SIM seems immense, the real test for silicon and smart card manufacturers will be to develop products and applications in time to meet the growing demands of mobile operators. Moreover, it remains to be seen how clearly the SIM managers at the operator level will understand the usage of this additional memory. Currently, many operators continue to harbour doubts on the transition towards mega memory SIM cards for various reasons. "Such a transition would create the need to acquire a whole new base of handsets capable of supporting these SIM cards," say the analysts. "Operators would also need to increase user awareness about the various applications, which promises to be a huge task." Essentially, operators view the SIM card more as a computer memory to trigger applications through the Internet than as a massive storage device. Handset vendors are yet to announce their plans to support mega memory SIM cards, as the models would need to support a high-speed connection between the terminal and the SIM card. Considering that mega memory SIM cards would cost up to five to ten times more than conventional cards, vendors will also face the challenge of convincing operators about the use and benefits of the extra memory. Table of Contents
1. Introduction 1. Executive Summary 2. Overview of the Market 1. Introduction to the Market 1. Market Introduction 2. Market Drivers a. Mobility and Security through Digital Signatures Create Demand for SIM Cards b. The SIM Card’s Role as a Phone Back-up Solution Drives Demand c. SIM Cards Provide Easy Solution for Mobile Blogs Offering Potential Growth d. SIM Promises Mobile Entertainment to Drive Growth e. Mobile TV, a Promising Market Campaign Could Drive Future Growth f. VOIP Calls Using Mobile Phone SIM; Combining Benefits of Mobile Services and Internet VOIP g. Mobile Phone Customisation Technology through SIM-enabled Solutions Provides Operators with Growth Opportunities h. High Capacity SIM Cards Encourage Market Growth i. Advanced SIM Cards to Meet 3G Mobile Market Expansion j. Implementing Innovative Services in Heterogeneous Environment-USIM with Broadband Internet and Telephony Services k. The Convergence of SIM Card and Contactless Technologies Create Promise l. SIM, a Converging Channel for Mobile, Fixed and Internet Services 3. Market Restraints a. External Memory Chips Provide Additional Storage Space b. Mega Memory, A Costly Transition c. Industry Split Between Two Standards USB vs MMC Interface d. Rise in Costs of SIM Cards e. Costs Involved in Replacing SIM cards with High Capacity Memory Cards f. Handset Functions Not Involving the SIM g. Restraints from Device Manufacturers h. Revenues Drop as Chinese Suppliers’ Market Share Increases i. Asian Vendors Enter European SIM market 2. Global Analysis 1. A Brief Snapshot 2. Market Forecasts 3. Regional Market Analysis 1. EMEA 1. Market Introduction 2. Drivers 3. Restraints 4. Market Analysis and Trends 2. APAC 1. Market Introduction 2. Drivers 3. Restraints 4. Market Analysis and Trends 3. Latin America 1. Market Introduction 2. Drivers 3. Restraints 4. Market Analysis and Trends 4. North America 1. Market Introduction 2. Drivers 3. Restraints 4. Market Analysis and Trends 4. Winners and Losers 1. Competitive Landscape 1. An Overview 2. Market Participants 1. Gemalto 2. Giesecke & Devrient 3. Oberthur Card Systems 4. Sagem Orga 5. M-Systems 6. Others |
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