Product Type: Market Research Report
Published by: Frost & Sullivan
Published: January 2007
Product Code: R1-5554Description Voice revenues in the U.S. mobile markets are on the decline due to intense competition among mobile operators and the resultant price wars. Mobile operators are under intense pressure to find alternate means to at least maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but messaging alone will not be able to compensate for the declining voice revenues. Mobile operators are now looking at consumer data applications such as ringtones, games, graphics, mobile video services, and mobile informational services to augment their data revenues. All these data services fall under the premium downloadable content and applications category which has been examined in this study.Table of Contents
- 1 EXECUTIVE SUMMARY
- Scope of the Market
- Introduction
- Segmentation
- Methodology
- Summary of Findings and Key Conclusions
- Findings and Key Conclusions
- 2 TOTAL U.S. PREMIUM MOBILE DOWNLOADABLE CONTENT AND APPLICATIONS MARKET
- Market Definitions and Overview
- High-speed Network Technologies
- Access-level Mobile Technologies
- Market Topology
- Types and Categories of Premium Mobile Content and Applications
- U.S. Premium Mobile Downloadable Content and Applications Market Dynamics
- Market Drivers
- Industry Challenges
- Strategic Evaluation and Analysis
- Value Chain and Revenue Models
- Market Strategies
- Demand Analysis and Market Forecasts
- Demand Analysis
- Market Forecasts
- 3 MOBILE MUSIC SERVICES
- Market Definitions and Overview
- Overview of Mobile Music
- Market Forecasts
- Mobile Music Forecasts
- 4 MOBILE GAMES
- Market Definitions and Overview
- Overview of Mobile Games
- Market Forecasts
- Mobile Games Forecasts
- 5 MOBILE GRAPHICS
- Market Definitions and Overview
- Overview of Mobile Graphics
- Market Forecasts
- Mobile Graphics Forecasts
- 6 MOBILE VIDEO SERVICES
- Market Definitions and Overview
- Overview of Mobile Video Services
- Market Forecasts
- Mobile Video Services Forecasts
- 7 MOBILE INFORMATIONAL SERVICES
- Market Definitions and Overview
- Overview of Mobile Informational Services
- Market Forecasts
- Mobile Informational Services Forecasts
- 8 KEY COMPANY PROFILES
- Mobile Operators
- Cingular Wireless
- Verizon Wireless
- Sprint Nextel
- Nextel Communications
- T-Mobile USA
- Amp'd Mobile
- Helio
- Other Value Chain Participants
- QUALCOMM Inc.
- Motricity Inc.
- VeriSign
- QPass (Amdocs Digital Commerce Division)
- InfoSpace
- July Systems
- Cellmania
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