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World Marketing Process Optimization Solutions MarketsProduct Type: Market Research ReportPublished by: Frost & Sullivan Published: March 2007 Product Code: R1-5741 Description This Frost & Sullivan research service titled World Marketing Process Optimization Solutions Markets provides an overview of the MPOS market, along with a complete analysis of key market drivers, restraints, revenue forecasts, trends that are impacting businesses’ spending on MPOS, and strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the MPOS markets, including web-hosted software as a service (SaaS) and on-premise client-server deployed technologies.Market Overview Marketing Process Optimization Solutions: A Holistic Answer to Organizational Requirements Marketing departments have been striving hard to balance marketing resources and activities. As they continue to establish new channels, coordination across different media channels has become more complex. Calendaring channel usage across different campaigns or products proves to be very complex, as customers have become less receptive to direct mailings and e-mails. "Marketing process optimization solutions (MPOS) resolve marketing issues, which could not be addressed by existing customer relationship management (CRM) solutions," says the analyst of this research service. "They provide better plans and visibility to communicate effectively with the target client and essentially optimize the usage of resources." The MPOS market is a value chain of product suites that offer firms the ability to execute marketing functions including planning, creation of print and digital media, budgeting key resources, collecting and archiving marketing content and digital media, distributing, workflow management, and performance analysis. "MPOS offers the perfect solution to the increasing need for accountability of workflows, project management, and measuring outcomes, especially on an individual basis," says the analyst. "Hence, by enabling organizations to monitor and access individual and team workflows, it helps shorten project cycles and reduces expenditures and usage of organizational resources." Potential Growth despite Fragmentation and Consolidation in the MPOS Market MPOS is a fairly new market that is complimentary to digital asset management (DAM) and Enterprise Content Management (ECM). Nevertheless, it demonstrates favorable growth as companies seek solutions to decrease departmental expenditures and address the ever-increasing resource management issues. The market is fragmented, currently comprised of several small vendors, who lack the capital resources needed to advance their market position. Many of the smaller or niche vendors in the MPOS market are ideal targets for acquisition or mergers. Smaller businesses can benefit from better access to funds and gain technological capabilities through consolidation. As software solutions come to fruition, consolidation is likely to result in technologically advanced solutions. Table of Contents
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