Product Type: Market Research Report
Published by: Frost & Sullivan
Published: November 2007
Product Code: R1-6183Description This Frost & Sullivan research service titled North American Residential Online Content Services Markets provides an analysis of the current and future market for premium or paid online content services and applications, along with the key drivers, restraints, and challenges faced by various stakeholders in the industry. The study provides detailed revenue and demand analysis as well as competitive analysis for the online content market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: online music, gaming, and video.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Online music services
- Online gaming services
- Online video/movie services
Technologies
The following technologies are covered in this research:
- Broadband Internet
- DSL
- Cable modem
- Satellite
- Digital rights management (DRM)
Market Overview
Popular Content Applications such as Music, Video, and Gaming Usher in Exciting Opportunities for Stakeholders in the Consumer Broadband Market
Premium online content services such as music, gaming, and video are now emerging as the incremental revenue generators and service differentiators, from mere basic feature offered to attract Internet subscribers. These paid online content services generated a total of over $3.8 billion in North America last year. Besides e-mail, ‘infotainment’ content services are the leading applications that are driving mainstream consumers to go online and the rising broadband penetration is further fuelling this trend.
"As broadband service providers continue to push the speed and bandwidth limits for their subscribers, new vistas for growth are cropping up in terms of content applications such as music, gaming, and video, which can be delivered on these fast connections," notes the analyst of this research service. "Market participants that can identify and deliver compelling content applications to their customers stand a good chance of taking an early lead in this emerging market."
Premium Content Offers Broadband Service Providers an Ideal Platform to Differentiate their Internet Access Packages and Augment Revenues
Historically, broadband service providers including telcos and cable multiple services operators (MSOs) focused on promoting just the speed or bandwidth of their high-end broadband packages. Cable MSOs tout higher bandwidth, often in excess of 6 Mbps, as a differentiator over the telcos’ DSL packages. However, the broadband access market is approaching saturation, as broadband growth in North America plateaus and consumers want more than just raw speed.
"Therefore, promoting premium content services and tying them to higher bandwidth broadband access can reap more benefits for broadband ISPs instead of merely focusing on speed," notes the analyst. "While early adopters look for online content on their own, as broadband access reaches the early and late majority, more and more subscribers would find value in getting access to content bundles from their broadband ISPs." Content provider specialists and portals including Yahoo!, MSN, AOL, CinemaNow, and RealNetworks can take the lead in this space with their expertise, knowledge, and existing content partnerships.
Table of Contents - 1. North American Residential Online Content Services Markets
- 1. Total Market
- 1. Executive Summary
- 2. Introduction and Market Segmentation
- 3. Research Scope and Key Definitions
- 4. Market Challenges
- 2. Total Market Forecasts
- 1. Market Drivers
- 2. Market Restraints
- 3. Total Revenues
- 4. Total Demand
- 3. Online Music Market
- 1. Overview
- 2. Online Music Demand
- 3. Online Music Revenues
- 4. Key Online Music Specialists
- 4. Online Gaming Market
- 1. Overview
- 2. Online Gaming Demand
- 3. Online Gaming Revenues
- 4. Key Online Gaming Specialists
- 5. Online Video Market
- 1. Overview
- 2. Online Video Demand
- 3. Online Video Revenues
- 4. Key Online Video Specialists
- 6. Market Trends
- 1. Declining Illegal Online Content Services and Online Piracy
- 2. Role of DRM and Interoperability for Future Growth
- 3. Free or Ad-Supported Online Content Services
- 4. End User Trends
- 7. Competitive Landscape
- 1. Industry Value Chain and Key Stakeholders
- 2. Content Offerings and Strategies of Key Broadband Service Providers
- 3. Offerings and Strategies of Key Online Content Specialists; Portals and Content Aggregators
- 8. Conclusions
- 1. Critical Success Factors
- 2. Strategic Recommendations
- List of Figures
- Chapter 1
- Residential Online Content Services Market: Impact of Top Industry Challenges (North America), 2007-2013
- Residential Online Content Services Market: Drivers Ranked in Order of Impact (North America), 2007-2013
- Residential Online Content Services Market: Restraints Ranked in Order of Impact (North America), 2007-2013
- Residential Online Content Services Market: Total Revenues from Premium Online Content Services: Music/Gaming/Video (North America), 2003-2013
- Residential Online Content Services Market: Subscribers to Premium Online Content Services (North America), 2003-2013
- Residential Online Content Services Market: Number of Internet Users Buying Paid Online Content Services (North America), 2003-2013
- Residential Online Content Services Market: Growth Parameters for Online Music Services (World), 2003-2006
- Residential Online Content Services Market: Number of Legal Single-Track Song Downloads and Album Downloads (North America), 2003-2013
- Residential Online Content Services Market: Number of Online Music Services Subscribers (North America), 2003-2013
- Residential Online Content Services Market: Online Music Revenues (North America): 2003-2013
- Residential Online Content Services Market: Online Music Service Pricing Offered by Select Specialist Providers (North America): 2007
- Residential Online Content Services Market: Number of Online Gaming Services Subscribers (North America), 2003-2013
- Residential Online Content Services Market: Online Gaming Revenues (North America), 2003-2013
- Residential Online Content Services Market: Online Gaming Subscription Pricing Offered by Select Specialist Providers (North America), 2007
- Residential Online Content Services Market: Number of Paid Online Video Downloads/Pay-per-Views (North America), 2003-2013
- Residential Online Content Services Market: Number of Online Video Services Subscribers (North America), 2003-2013
- Residential Online Content Services Market: Online Video Revenues (North America), 2003-2013
- Residential Online Content Services Market: Online Video Service Pricing Offered by Select Specialist Providers (North America), 2007
- Residential Online Content Services Market: Broadband Adoption by Demographic Segment (U.S.), 2005-2007
- Residential Online Content Services Market: Business Incentives Driving Online Content Activities of Different Stakeholders (North America), 2007
- Residential Online Content Services Market: Online Content Offerings of Select Telco, Cable MSOs and other ISPs (U.S.), 2007
- Residential Online Content Services Market: Online Content Offerings of Select Telco, Cable MSOs and other ISPs (Canada), 2007
- Residential Online Content Services Market: Offerings of Select Online Content Provider Specialists (North America), 2007
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