Product Type: Market Research Report
Published by: Frost & Sullivan
Published: September 1998
Product Code: R1-952Description Compared to other communications alternatives, the use of payphones is simple and inexpensive. However, PCS and cellular services are in increasing demand because of aggressive promotions. This Frost & Sullivan report provides valuable market intelligence on this extremely competitive marketplace and the factors shaping the market, including revenue forecasts, pricing trends, and market share projections. Also included are coverage of market drivers and restraints, analysis by market segment, growth opportunities, market and technology trends, and profiles of key industry participants.Table of Contents
- Introducing the Market Engineering Consulting Report
- Market Engineering System
- Market Engineering Report Elements
- Strategic Benefits of Market Engineering for Readers of This Report
- Top Ten Benefits of a Market Engineering Consulting Report
- A Word of Caution
- Executive Summary
- Introduction to the U.S. Payphone Services Market
- Summary of Major Findings
- Industry Challenges and Research Methodology
- Identification of Challenges Facing the U.S. Payphone Services Market
- Time Frame Analysis of Industry Challenges
- Frost & Sullivan's 12-Step Market Engineering Research Methodology
- Market Engineering Forecasting Methodology
- Glossary of Terms
- Market Engineering Measurement Analysis of the U.S. Payphone Services Industry
- Market Overview and Definitions
- Presentation of Strategic Significance of Measurements
- Market Engineering Research for the U.S. Local Exchange Carrier Payphone Services Market
- Strategic Analysis and Forecasts of the Total Market
- Strategic Analysis and Forecasts of the Coin Calls Market
- Strategic Analysis and Forecasts of the Coinless Calls Market
- Market Engineering Research for the U.S. Interexchange Carrier Payphone Services Market
- Strategic Analysis and Forecasts of the Total Market
- Strategic Analysis and Forecasts of the Coin Calls Market
- Strategic Analysis and Forecasts of the Coinless Calls Market
- Market Engineering Research for the U.S. Independent Payphone Provider Market
- Strategic Analysis and Forecasts of the Total Market
- Strategic Analysis and Forecasts of the Coin Calls Market
- Strategic Analysis and Forecasts of the Coinless Calls Market
- Strategic Analysis and Forecasts of the U.S. Payphone Services Market by Service Type
- Introduction
- Operator Services Market
- Calling Card Services Market
- Toll-Free Services Market
- Directory Assistance Services Market
- Value-Added Services Market
- Strategic Analysis and Forecasts of the U.S. Payphone Service Market by Location
- Introduction
- Hospitality
- Transportation
- Institutions
- Governmental Buildings
- Sidewalks
- Retail Establishments
- Others
- Market Engineering Strategy
- What Is Market Engineering Strategy?
- How to Improve the Market Engineering Strategy Development Process
- Market Engineering Strategic Recommendations
- Market Engineering Planning in the U.S. Payphone Services Industry
- Integrating Market Engineering into the Business Planning Process
- Using Market Engineering Planning to Support the Business Planning Process
- Implementation of Market Engineering
- Introduction and Summary
- How to ImplementMarket Engineering in a Company
- How to Make the Most of This Market Engineering Report
- Market Engineering Monitoring of the U.S. Payphone Services Industry
- Purpose of Market Engineering Monitoring
- How to Design a Successful Monitoring Program
- Top Ten Critical Elements of a Market Engineering Program in the U.S. Payphone Services Market
- Frost & Sullivan's Strategic Recommendations for Further Research
- Profiles of Strategically Targeted Companies
- AT&T (212) 387-5400
- Bell Atlantic (212) 395-2121
- BellSouth Corporation (404) 249-2000
- Davel Communications Group, Inc. (813) 623-3545
- GTE Service Corporation (203) 965-2000
- Peoples Telephone Company (305) 593-9667
- PhoneTel Technologies, Inc. (216) 241-2555
- SBC Communications (210) 821-4105
- Sprint National Public Access (SNPA) (913) 624-3000
- US WEST Communications (303) 896-1111
- Database of Key Industry Participants
- Table of Figures
- Table of Charts
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