Worldwide Customer Relationship Management Analytic Applications Software 2004-2008 Forecast

This IDC study charts the growth of the customer relationship management (CRM) analytic applications software market in 2003 and forecasts the growth of this market through 2008. Readers of this study will learn the trajectory of growth for the CRM analytics market over the forecast period and gain insight into the strategies that result in a higher likelihood of user adoption. Suppliers with complementary products will be especially interested in the impact this market has on their own opportunities.

"Experience has repeatedly proven that given the appropriate data and user context, CRM analytics can facilitate decision-making. It's up to the vendor and user working together to ensure that the choices among available data, analytic algorithms, and business process structures are mapped to drive toward company goals." ? Robert Blumstein, research director for CRM Analytics and Marketing Applications.