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HP's Procurve Strategy

Product Type: Market Research Report
Published by: IDC
Published: June 2004
Product Code: R104-15843
Description

This IDC Flash looks at the high-level enterprise strategy of HP and its HP Procurve network equipment division, as outlined at the HP worldwide analyst event in San Jose, California, on June 8?10, 2004.

At the center of this strategy is HP's Adaptive Enterprise strategy, which aims to apply key design principles, including simplification, standardization, modularity, and integration, consistently across businesses, applications, and infrastructures while taking people, processes, and technologies into consideration.

The Adaptive EDGE architecture of the HP Procurve unit is closely linked to HP's overall strategy as it aims to provide business-driven networks that behave uniquely for every user's business requirement, with specific solutions in the areas of convergence, security, and mobility. A critical part of the architecture is to put more intelligence into network edge devices, such as workgroup LAN switches.

To be successful with this strategy, HP Procurve will have to:

Convince (new and existing) customers that HP Procurve is able to provide customers with network solutions that are good alternatives to vendors that offer a one-stop-shopping model. Further expand its partnership program. Create more brand awareness for the HP Procurve brand.
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