Mobile Internet Survey: A Profile of Wireless Data Users in the Philippines:

Mobile Internet Survey: A Profile of Wireless Data Users in the Philippines

Product Type: Market Research Report
Published by: IDC
Published: July 2004
Product Code: R104-16242

Description

This document is about Mobile Internet Survey: A Profile of Wireless Data Users in the Philippines

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Survey Scope
Survey Instrument
Interviewing and Administrating the Instrument
Respondent Criteria
Data Analysis
Situation Overview
Introduction
Mobile Users Demographics
Figure: Mobile Phone Features
Wireless Data Adoption Trends
Figure: Daily Usage of SMS Messaging in the Philippines
Figure: Usage of Handset Personalization Services in the Past Year
Figure: Usage of Premium SMS in the Past Year
Table: Wireless Application Adoption
Survey Findings
Figure: Proportions of Clusters
Cluster Profiles
SMS Users
Figure: SMS Users' Mobile Data Usage
Figure: Age Groups of SMS Users
Text Apps Fanatics
Figure: Text Apps Fanatics' Mobile Data Usage
Figure: Age Groups of Text Apps Fanatics
Multimedia Buffs
Figure: Multimedia Buffs' Mobile Data Usage
Figure: Age Groups of Multimedia Buffs
Wireless Innovators
Figure: Wireless Innovators' Mobile Data Usage
Figure: Age Groups of Wireless Innovators
Future Wireless Opportunities
Table: Mean of Monthly Mobile Services Spending (US$)
Future Outlook
Essential Guidance
IDC Analysis
Learn More
Related Research
Definitions
Synopsis

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