Two Technologies, One Direction: How CRM and Enterprise Portals Can Coexist:

Two Technologies, One Direction: How CRM and Enterprise Portals Can Coexist

Product Type: Market Research Report
Published by: IDC
Published: November 2004
Product Code: R104-17662

Description

IDC interviewed 1,113 people with a Web-based survey instrument in May 2004. Respondents were recruited through banner ads placed on Portals Magazine's Web site. Readers of Portals Magazine's email newsletter were also sent a link to the survey. The self-selecting respondents were offered free research as incentive to participate. Technology and software services firms involved in the portal ecosystem were removed from the data set to ensure this respondent base comprises portal buyers rather than suppliers.

IDC collected information from companies involved in portal initiatives that give insight into their interest in using various technologies to support this initiative. The data cannot be extrapolated to the overall worldwide market, but provides insight into current and future trends within the portal-buying segment.

"The portal software market performed well in 2003. Demand for technologies used to provide access to experts, applications, and information will continue to be strong over the next five years," said Brian McDonough, research manager of the Enterprise Portal Software and Packaged Composite Applications program at IDC. "Vendors in the portal ecosystem can capitalize on this opportunity by providing the appropriate mix of functions, as indicated by the findings from our latest demand-side survey."

"For CRM applications providers, the synergies between portal technologies and CRM applications technologies point to strong partnership and comarketing opportunities," said Mary Wardley, vice president of the CRM Applications program at IDC. "End-user organizations are wrestling with access to and distribution of customer information that a joint portal, CRM application architecture solves."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Demographic Data
Figure: Current Status of the Portal Initiative
Figure: Number of Employees at Respondents' Firms
Figure: Respondents by Vertical Industry
Figure: Respondent's Role in the Portal Initiative
Survey Findings
Purchase Decision Makers
Figure: Person(s) with the Most Influence in Deciding the Portal Product to Be Purchased
Portal Uses
Table: Drivers for Adopting Portal Software
Table: Departments Targeted for Initial Deployment of the Enterprise Portal
Business Process Improvement
Table: Types of Processes Likely to Be Improved by the Portal Initiative
Table: Specific Processes Likely to Be Improved by the Portal Initiative
Table: Key Technology Features to Achieving Process Improvement Goals
Future Outlook
Table: Likelihood of Purchasing the Specific Software Products to Support the Portal Initiative (% of Respondents)
Table: Existing Applications Likely to Be Integrated with the Portal Software
Essential Guidance
Learn More
Related Research
Synopsis

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