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Outsourcing - A Tactical Play in the Canadian Mid-marketProduct Type: Market Research ReportPublished by: IDC Published: November 2004 Product Code: R104-18019 Description
In this study IDC Canada examines the growing outsourcing services opportunity in the small and medium business (SMB) market and provides insight into how service providers can overcome some of the challenges they can expect to encounter selling to the mid-market. "Service providers must reduce SMBs reservations regarding outsourcing and align their services elements and pricing to complement SMBs reactive buying nature." Michael Hyjek, Senior Analyst, Customer Segments, IDC Canada Table of Contents
Table of ContentsIDC Opinion In This Study Situation Overview Small businesses are a low value target for IT service providers in Canada Figure: SMBs allocate IT budgets differently Figure: Small market spends little on outsourcing Figure: Outsourcing adoption for 1-19 employees Figure: Outsourcing adoption for 20-49 employees Figure: Outsourcing adoption for 50-99 employees Outsourcing a strong medium market play Figure: Outsourcing a strong medium market play Figure: Outsourcing adoption for 100-249 employees Figure: Outsourcing adoption for 250-499 employees Future Outlook Challenges for providers as small market outsourcing opportunity grows Figure: Small market (1-99 employees) services opportunity Figure: Small firms continue to manage internally Strong medium market opportunity breeds competition Figure: Medium market (100-499 employees) services opportunity Figure: Competition will rise with growing outsourcing opportunity Essential Guidance Outsourcing a tactical play in mid-market Figure: Create sales model that simplifies SMB buying decision Learn More Related Research Synopsis |
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