Where Do Small Businesses with Full-Time IT Staff Find Out About Internet Services

Where Do Small Businesses with Full-Time IT Staff Find Out About Internet Services and Equipment?

Product Type: Market Research Report
Published by: IDC
Published: December 2004
Product Code: R104-18171

Description

This IDC study profiles small firms with and without full-time IT staff based on a number of demographic characteristics and examines the information sources that they use for Internet services and equipment.

"Roughly three-quarters of the 8 million small businesses in the United States have Internet access and are making increased use of the Internet to gather information on advanced technology products and services," says Merle Sandler, senior research analyst in IDC's SMB Program. "Technology providers can better target their marketing efforts if they have insight into the variety of different sources of information that small firms use to support technology purchase decisions."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
The Presence of Full-Time IT Staff
Figure: U.S. Small Businesses Presence of Full-Time IT Staff, 2003
Table: U.S. Small Businesses Presence of Full-Time IT Staff by Company Size, 2003 (% of Respondents)
Table: Full-Time IT Staff in U.S. Small Businesses by Vertical Industry, 2003 (% of Respondents)
Information Sources
Table: Sources of Information About Internet Services and Equipment Among U.S. Small Businesses with Full-Time IT Staff, 2003 (% of Respondents)
Table: Sources of Information About Internet Services and Equipment Among U.S. Small Businesses Without Full-Time IT Staff, 2003 (% of Respondents)
Figure: Primary Sources of Information About Internet Services and Equipment Among U.S. Small Businesses with Full-Time IT Staff, 2003
Demographics
Figure: Number of Employees in U.S. PC-Owning Small Businesses with Full-Time IT Staff, 2003
Figure: Length of Time in Operation of U.S. PC-Owning Small Businesses with Full-Time IT Staff, 2003
Table: Customer Focus of U.S. Small Businesses with Full-Time IT Staff, 2003 (% of Respondents)
Figure: Knowledge Workers in U.S. PC-Owning Small Businesses with Full-Time IT Staff, 2003
Table: Sales Performance in U.S. Small Businesses with Full-Time IT Staff, 2003 (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Related Research
Methodology
Synopsis

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