|
|
Outsourcing and the Small and Medium-Sized Enterprise Market: Understanding the Small and Medium-Sized Enterprise DemographicProduct Type: Market Research ReportPublished by: IDC Published: January 2005 Product Code: R104-18380 Description
This IDC study presents outsourcing trends and an analysis of the small and medium-sized enterprise (SME) market based on the results of the 2004 outsourcing survey. This study provides a comparative analysis of the different market segments based on the company sizes and presents suggestions to service providers on some strategies needed to succeed in this market. "With the outsourcing market life cycle maturing at the top end of the market, the major service providers have their eyes set on the midmarket where there is abundant opportunity but poses tough and completely different challenges. A mature and sophisticated channel strategy is likely to succeed in this market as the channel partners have the reach, the brand, the relationship, and an already installed base of customers in this segment", observes Aprajita Sharma, analyst, Australia Outsourcing and BPO, IDC Australia. Table of Contents
Table of ContentsIDC Opinion In This Study Introduction Methodology Data Collection Data Analysis Situation Overview The Small and Medium-Sized Enterprise Segment Drivers and Benefits of Outsourcing Figure: Drivers and Benefits of Outsourcing Pitfalls and Risks of Outsourcing Figure: Pitfalls and Risks of Outsourcing IS Outsourcing Opportunities Where Will Demand Come from in the Next Two Years? Table: IT Outsourcing Opportunities Levels of Awareness of Outsourcing Service Providers Table: Levels of Awareness of Outsourcing Service Providers Performance of Outsourcing Service Providers Table: Performance of Outsourcing Service Providers Future Outlook Outsourcing Evolution in the Small and Medium-Sized Enterprise Market Realisation Hits Small and Medium-Sized Enterprises Channel Is Key Standardised Solution Offerings Essential Guidance Actions to Consider Suggestions to Vendors Educate the Small and Medium-Sized Enterprises Wear the Small and Medium-Sized Enterprise Mask Develop Effective Channel Strategy Focus on Long-Term Account Profitability Introduce Standardisation to Increase Profitability Play in More Than One Camp Sell Strategically Commoditisation Is Key Assess the Pain Areas Provide Tailored Financing/Pricing Options Learn More Related Research Synopsis |
|
||||||||
MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence. |