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The Australia Small and Medium-Sized Enterprise Internet User Profile, 2005

Product Type: Market Research Report
Published by: IDC
Published: April 2005
Product Code: R104-19551
Description

This IDC study looks at the Internet adoption of Australian small and medium-sized enterprises (SMEs), their usage, online sales and promotional activities, revenue generation, and expectations as well as applications or services being offered.

"For vendors, the greatest growth opportunities associated with Australian SME Internet use will come through broadband Internet", says Brad Hill, SME market analyst, IDC Australia.

Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Data Collection
Data Analysis
Situation Overview
Table: Australia SME Current and Planned Internet Access
Table: Internet Access Choice
Figure: Internet Access Expenditure
Table: Employee Internet Access
Table: Internet Access Device
Table: Percentage of Employees with Internet Access
Table: Home Page Hosting
Figure: Internet Usage Costs
Figure: Factors that Affect ISP Selection
Table: Home Page Activity
Figure: Top 5 Information Services and Online Applications Currently Being Used
Table: Current Importance of Internet as a Source of Revenue
Table: Online Active SMEs and their Current Revenue Expectations
Future Outlook
Table: Future Importance of Internet as a Source of Revenue
Table: Future Home Page Activity
Table: Potential Online SMEs and their Revenue Expectations
Figure: Importance of Internet as a Source of Revenue to Small and Medium Businesses over the Next 12 Months
Essential Guidance
Learn More
Related Research
Synopsis
Ordering and More Information
Price and Delivery Options



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