Event Highlights: IDC's May 2005 Marketing Dashboard Development Roundtable:

Event Highlights: IDC's May 2005 Marketing Dashboard Development Roundtable

Product Type: Market Research Report
Published by: IDC
Published: May 2005
Product Code: R104-19874

Description

This IDC update provides a brief overview of IDC CMO Advisory's first-ever Roundtable on Marketing Dashboard Development, which was held on May 5, 2005, in San Mateo, California. The meeting was limited to IDC CMO Advisory subscribers.

Table of Contents

Table of Contents
In This Update
Cisco's Presentation
Figure: Cisco's Dashboard Development Process
Figure: Cisco's Dashboard Development Time Line
Textronix's Presentation
Figure: Tektronix's Dashboard Development Objectives
Figure: Tektronix's Dashboard Development Process: Key Takeaways
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