Portable PCs in U.S. Home Office Households: Current Ownership, Future Purchase

Portable PCs in U.S. Home Office Households: Current Ownership, Future Purchase Plans, Factors Influencing Purchase Decision

Product Type: Market Research Report
Published by: IDC
Published: June 2005
Product Code: R104-20056

Description

This IDC study examines portable PC preferences in home office households, with specific reference to designs, brands, and features being considered for future purchases. The 33.1 million home office households are more technologically savvy than households in general, and represent an important market for a variety of advanced products and services.

"Home office households continue to be an attractive market for PC vendors," says Merle Sandler, senior research analyst in the SMB and Home Office programs at IDC. "Although first-time buyers are increasingly rare, with penetration levels approaching 90%, portable PC penetration is only around 45% of PC households, and home office households continue to upgrade or add additional PCs, especially higher-margin portable PCs."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Types of PCs
Table: Types of PCs in U.S. PC-Owning Home Office Households, 2004 (% of Respondents)
PC Purchase Intentions
Figure: PC-Owning U.S. Home Office Households Likely or Very Likely to Purchase PCs, 2004
Table: Likelihood of Purchasing PCs in PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Figure: Reasons for Purchasing PCs in PC-Owning U.S. Home Office Households, 2004
Table: Reasons for Purchasing PCs in PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Figure: Differences Expected of New PCs in PC-Owning U.S. Home Office Households, 2004
Table: Differences Expected of New PCs in PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Figure: Types of PCs Expected to Be Purchased by PC-Owning U.S. Home Office Households, 2004
Table: Types of PCs Expected to Be Purchased by PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Key Product Attributes and Expected Price of Future Portable PCs
Table: Types of Portable PC Designs Most Likely to Be Purchased by PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Table: Amount Likely to Be Spent on Portable PCs by PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Table: Brand of Portable PC Most Likely to Be Purchased by PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Table: Features of Portable PCs Rated Important or Very Important in PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Table: Purchase Criteria for Portable PCs Rated Important or Very Important in PC-Owning U.S. Home Office Households, 2004 (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Methodology
Related Research
Synopsis

Ordering and More Information

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