A Look at CRM Investments in Asia/Pacific (Excluding Japan): Industry Report

A Look at CRM Investments in Asia/Pacific (Excluding Japan)

Product Type: Market Research Report
Published by: IDC
Published: December 2004
Product Code: R104-23559

Description

This IDC study covers the CRM application current adoption status and several trends that have emerged from the deployment of CRM application within the APEJ region. Furthermore, the study also provides some suggestions serving as guidance to the CRM solution vendors in order for them to develop their future business strategies accordingly.

"CRM investment among companies within the APEJ region has yet to be completely pervasive due to the still unclear economic situation," observes Wilvin Chee, director, Asia/Pacific Software Team, IDC Asia/Pacific. "CRM vendors need to be able to demonstrate that their solutions will help retain customers while lowering the operational costs and increasing efficiency," he further adds.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Introduction
Executive Summary
Research Methodology
Definitions
CRM Applications Definition
Sales Force Automation
Marketing Automation
Customer Service and Contact Center Management
Geography Definitions
Industry Definitions
Customer Size Definitions
Situation Overview
Overview of APEJ Region IT Spending
Figure: APEJ Overall IT Expenditure, 2004
Figure: Biggest Challenge Facing IT Personnel or IT in General in Organizations
Figure: Overall IT Expenditure Breakdown by Five Areas, 2003
Figure: Overall IT Expenditure Breakdown by Three Objectives, 2003
CRM Applications Demand-Side Market Analysis
Overview of Enterprise Applications Adoption in APEJ Region
Figure: Most Strategically Important Applications in APEJ Region
CRM Applications Adoption in APEJ Region
Figure: CRM Applications Adoption in APEJ Region
Figure: CRM Application Adoption by Industry in APEJ Region
Figure: CRM Application Spending by Industry in APEJ Region
Figure: CRM Application Adoption by Customer Segment in APEJ Region
Figure: CRM Application Spending by Customer Segment in APEJ Region
Figure: CRM Applications Spending in APEJ Region
Figure: CRM Applications Spending by Product Categories in APEJ Region
Figure: CRM Application Spending by Solution Type in APEJ Region
Future Outlook
Adoption of Three Functional Modules of CRM
Figure: CRM Application Spending by Modules in APEJ Region
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis

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