Video Services Survey Results: iTV, Cable, Satellite, and Internet Video: Industry

Video Services Survey Results: iTV, Cable, Satellite, and Internet Video

Product Type: Market Research Report
Published by: IDC
Published: January 2005
Product Code: R104-23662

Description

This IDC study contains data and analysis on the video services market from IDC's 2003 Consumer Devices and Technologies Services Survey. This random digital dial survey includes responses from more than 1,000 U.S. households. Topics covered in this survey include consumer use, preferences and satisfaction, and spending on services including pay-TV subscriptions, video on demand, pay-per-view, rentals, online video, and various interactive applications, including IM on TV, tcommerce, information on demand, and interactive programming.

"Competition between cable and satellite continues to heat up," says Greg Ireland, senior analyst, Consumer Markets: Video at IDC. "Interactive TV has yet to figure prominently in this competitive environment as fundamentals such as programming choice, cost, picture quality, and overall satisfaction are of importance to consumers. However, with video on demand now offered by cable and new Internet-based video service available, the market dynamics are continuing to evolve."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Introduction
Interactive TV
Instant Messaging on TV
Table: Interest in TV-Based Instant Messenger by Gender and Age Group (% of Respondents)
Table: Interest in TV-Based Instant Messenger by Technology Ownership (% of Respondents)
Information on Demand
Table: Interest in TV-Based Information on Demand by Gender and Age Group (% of Respondents)
Table: Interest in TV-Based Information on Demand by Technology Ownership (% of Respondents)
Interactive Programming
Table: Interest in Interactive Programming by Gender and Age Group (% of Respondents)
Table: Interest in Interactive Programming by Technology Ownership (% of Respondents)
tCommerce
Table: Interest in tCommerce by Gender and Age Group (% of Respondents)
Table: Interest in tCommerce by Technology Ownership (% of Respondents)
Cable and Satellite Television
Cable Television
Table: Cable TV Subscribership by Gender and Income Level (% of Respondents)
Table: Cable TV Subscribership by Technology Ownership (% of Respondents)
Table: Digital Cable Subscribership by Gender and Income Level (% of Respondents)
Table: Digital Cable Subscribership by Technology Ownership (% of Respondents)
Table: Reasons for Subscribing to Digital Cable by Gender and Income Level (% of Respondents)
Table: Reasons for Subscribing to Digital Cable by Technology Ownership (% of Respondents)
Table: Reasons for Not Subscribing to Digital Cable by Gender and Income Level (% of Respondents)
Table: Reasons for Not Subscribing to Digital Cable by Technology Ownership (% of Respondents)
Table: Satisfaction with Cable by Gender and Income Level (% of Respondents)
Table: Satisfaction with Cable by Technology Ownership (% of Respondents)
Table: Number of Cable Set-Top Boxes
Table: Access to Video on Demand
Table: Video on Demand Usage
Table: Likelihood to Use Video on Demand If Available
Satellite Television
Table: Satellite TV Subscribership by Gender and Income Level (% of Respondents)
Table: Satellite TV Subscribership by Technology Ownership (% of Respondents)
Table: Reasons for Subscribing to Satellite TV by Gender and Income Level (% of Respondents)
Table: Reasons for Subscribing to Satellite TV by Technology Ownership (% of Respondents)
Table: Satisfaction with Satellite TV Service by Gender and Income Level (% of Respondents)
Table: Satisfaction with Satellite TV Service by Technology Ownership (% of Respondents)
Table: Number of Satellite STBs
Pay-per-View
Table: Pay-per-View Usage by Gender and Income Level (% of Respondents)
Table: Pay-per-View Usage by Technology Ownership (% of Respondents)
Average Monthly Video Services Bill
Table: Average Monthly Video Service Bill by Gender and Income Level (% of Respondents)
Table: Average Monthly Video Service Bill by Technology Ownership (% of Respondents)
Internet Video
Table: Viewing Internet Video on a PC by Gender and Age Group (% of Respondents)
Table: Viewing Internet Video on a PC by Technology Ownership (% of Respondents)
Table: Types of Internet Video Viewed on PC by Gender and Age Group (% of Respondents)
Table: Types of Internet Video Viewed on PC by Technology Ownership (% of Respondents)
Table: Paying for Internet Video Content by Gender and Age Group (% of Respondents)
Table: Paying for Internet Video Content by Technology Ownership (% of Respondents)
Table: Reasons for Not Watching Internet Video Content by Gender and Age Group (% of Respondents)
Table: Reasons for Not Watching Internet Video Content by Technology Ownership (% of Respondents)
Future Outlook
Essential Guidance
Learn More
Related Research
Appendix: 2003 Consumer Devices and Technologies Survey
Introduction
Screener Questions
Section 1: Personal Computers, Internet/Web (n = 1,000)
Section 2: Home Networking Technologies (n = 1,000)
Section 3: Gaming Technologies (n = 1,000)
Section 4: Video Technologies (n = 500) (Group 1)
Section 5: Audio Technologies (n = 500) (Group 2)
Portable
Home
Car
Other Music Questions
Section 6: Other Questions (n = 500) (Group 1)
Section 7: Demographics Section (n = 1,000)
Synopsis

Ordering and More Information

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