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Western Europe CRM Applications Forecast, 2004-2008Product Type: Market Research ReportPublished by: IDC Published: January 2005 Product Code: R104-23673 Description
This IDC study examines the customer relationship management (CRM) applications market in Western Europe for the period 2003?2008, with market growth forecasts, forecast assumptions, and vendor guidance. The $2.1 billion Western European CRM applications market finally appears to be turning healthy with a predicted 2004 growth of 2%. The market is expected to grow to $2.6 billion in 2008 with a 2004?2008 CAGR of 4.6%. "Software-as-a-service CRM offerings represent a key growth driver. Software-as-a-service will broaden the overall CRM adoption, rather than steal users from traditional CRM solutions. This expansion of the CRM user base will much more than offset the lowered per-user price point of software-as-a-service solutions," said Bo Lykkegaard, senior research analyst, IDC European Software Group. Table of Contents
Table of ContentsIDC Opinion In This Study Methodology CRM Applications Market Definition Sales Marketing Customer Service and Contact Center Other CRM Situation Overview Western European CRM Applications Market in 2003 and First-Half 2004 Restoring a Shaky European CRM Market Table: Western Europe CRM Applications Market by Functional Market, 2001-2003 ($M) Fighting the CRM Failure Trauma Software-as-a-Service A Giant Enters the European CRM Market: Microsoft Market Consolidation Future Outlook Assumptions Drivers of Market Growth Inhibitors of Market Growth Forecasts Table: Western Europe CRM Applications Revenue by Functional Market, 2002-2008 ($M) Table: Western Europe CRM Applications Revenue by Country, 2003-2008 ($M) Forecast and Assumptions Table: Key Forecast Assumptions for the Western Europe CRM Applications, 2004-2008 Country-Specific Forecast Assumptions Austria Belgium Denmark Finland France Germany Greece Italy Netherlands Norway Portugal Spain Sweden Switzerland United Kingdom Table: Key Forecast Assumptions for Western Europe CRM Applications, 2004-2008: Adoption by Country Essential Guidance Learn More Related Research Synopsis |
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