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Engagement Marketing: Delivering Impact at the Online Moment of TruthProduct Type: Market Research ReportPublished by: IDC Published: February 2006 Product Code: R104-23960 Description
This IDC study examines how one company, LivePerson Inc., seeks to maximize the business impact of online experiences through the application of online conversion technology. In the process, the document answers questions such as: Why is demand for online conversion technology accelerating? How is LivePerson helping shape a new category within online customer experience known as "Engagement Marketing"? How do more efficient online channels improve sales as the market shifts its focus from purely driving Web site traffic to guiding and influencing actions and outcomes from online visitors?"The ability to use live data to improve the customer experience in real time is growing ever more important," said Stephen Loynd, Senior Analyst in the CRM & Customer Care Program at IDC. "This really is about delivering impact at the moment of truth". Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Executive Summary Situation Overview Introduction Defining a New Market Company Overview Strategy Product/Service Offerings Timpani Sales & Marketing 7.5 Timpani Contact Center SMB Offerings: LivePerson Pro and LivePerson Contact Center Competitive Positioning Technology Applications: Customer Examples Analysis of Challenges and Opportunities Future Outlook Future Impact on Vendors Opportunities Essential Guidance Strategies and Trends to Consider Learn More Related Research Synopsis |
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