Creativity and Service Innovation for Australian Service Providers: Time to Realise

Creativity and Service Innovation for Australian Service Providers: Time to Realise the Potential

Product Type: Market Research Report
Published by: IDC
Published: February 2006
Product Code: R104-24229

Description

This IDC study reviews the transformation phase going through the telecommunications market in Australia is going through a transformation phase and the landscape is becoming increasingly competitive on both the consumer and enterprise sides. Innovation is becoming the big differentiator by which service providers will be able to maintain growth and profits and offset the erosion of traditional revenue.

"Customers need to be the creative challenge and their needs and problems must be solved in a timely and innovative manner. Research and development efforts have to go through a very selective process that together with sales, marketing, and operations need to place educated bets on projects that are most likely to be successful in the marketplace," says Landry Fevre, research director, Telecommunications and Consumer Markets, IDC Australia.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Situation Overview
The Big Slope ? Black Diamond Ahead
Figure: Australia PSTN Services Revenue Market Sizing and Forecast, 2005?2010
Get the Fundamentals Right
The Innovation Process Framework
Figure: The Innovation Process Framework
The Most Critical Phase: The Idea
Formulate the Idea
Determine Technical Project Specifications
Preserve and Protect The Idea
Fit the Project into the Overall Strategy
Create a Project Team Structure
Feasibility Stage
Get the Total Picture
Target Priority Markets
Analyse Ecosystem Constraints
Measure Competitive Analysis
Establish Functional Specifications
Establish Technical Specifications
Development
Pre-Launch
Lifecycle
Figure: Innovation Lifecycle
Future Outlook
Technology Adoption Clusters and Emerging Business Models
The Willingness of Consumers
Figure: IDC's Consumer Intelligence Framework
Service-Device Integration Model Evolution
Figure: Evolution of Service-Device Integration Model
Figure: Consumer's Wallet Share
Essential Guidance
Learn More
Related Research
Synopsis

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