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My 2006 Predictions for Demand Management Strategies

Product Type: Market Research Report
Published by: IDC
Published: January 2006
Product Code: R104-24278
Description

This Manufacturing Insights Perspective examines manufacturing companies, which are facing an increasingly competitive landscape. To offset the downward pressure on pricing and margins, most of these companies have focused on cutting costs out of the supply chain and other operations. For 2006, Manufacturing Insights believes a number of leading manufacturers, while continuing to emphasize the importance of efficient operations, will turn their focus to the demand side of the equation, in particular to customer and product analytics, as a lever to drive profitability.

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In This Perspective
Customer and Product Analytics Will Be the Priority for Demand Management
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