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It's the Relationship: Managing IT's Internal Customers for Greater Business Value

Product Type: Market Research Report
Published by: IDC
Published: December 2005
Product Code: R104-24361
Description

This IDC study discusses the importance of strong relations between IT and business groups in the organization the IT-customer interface ? to derive the most value from IT resources and advance the company's objectives. It also explores some channels and techniques for developing and cultivating the IT-customer interface ? using examples from current organization practices ? and the benefits of successfully doing so.

The study concludes with a list of actionable suggestions for all parts of the organization to pursue better IT-business relationships.

"As organizations come to realize that the best use of their resources puts IT capabilities and business user ingenuity closer together, the effort to promote IT-business relationships and cross-fertilization will not seem daunting at all; in fact, it will feel like a race." ? Margaret Tanaszi, IDC global manager, IT Value Metrics and Measurement

Table of Contents
Table of Contents
IDC Opinion
In This Study
Situation Overview
Introduction
IT in Business Planning
Justifying Value from IT
Responsible IT Customer Decisions
A Common Thread
Why Are We Talking?
Fit to Purpose
Deploy to Advantage
Who Should Participate with What Obligations?
IT Organization
Business Groups
Senior Leadership
Managing What?
Managing Demand and Services
New Front-Office Positions
Account Managers
Service Offering Manager
Special Groups/Organizational Arrangements
Business Relationship Group
Business Information Officers
Here Come the Hybrids
Benefits of Dedicated IT Customer Relationship Management
IT Customer Relations
Why Bother?
Getting the Word Out
Promote Exchanges Within IT and with Other Groups
Get Together
Get a Communications Professional on Board
Celebrate Successes
Get Professional Support
Blow Your Horn
Report Performance and Project Progress
Performance
Projects
Getting the Word In
Input and Feedback
Suggestions and Ideas
Educational Information
Blurring IT and Business
Benefits of Ongoing IT Customer Care Management
Future Outlook
The Focus on Business Value
Essential Guidance
Actions to Consider
Enterprise
IT Organization
Business Groups
LEarn More
Related Research
Synopsis
Ordering and More Information
Price and Delivery Options



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