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Canadian Perceptions Series: Brand Awareness by Size, 2005Product Type: Market Research ReportPublished by: IDC Published: December 2005 Product Code: R104-24409 Description
"This study is part of the Canadian Perception Series and is an essential tool for understanding the competitive IT services landscape in Canada," says Nigel Wallis, Senior Analyst of Professional Services research at IDC Canada. "It provides an objective view of how these vendors are perceived in the Canadian marketplace, allowing firms to track progress on mass marketing campaigns. This aids them in determining which messages resonate with end-users for their go-to-market communications." This report segments the market into three size categories: enterprises (more than 1000 employees), large companies (between 500 and 999 employees) and medium companies (between 100 and 499 employees). This segmentation enables companies to understand how well their message is translating into mindshare in their key targets across the country. Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Situation Overview Familiarity in the National Marketplace, 2005 Figure: Overall Familiarity Levels with External IT Service Providers in Canada, 2005 Recognition by Company Size in Canada, 2005 Familiarity by Company Size, 1000+ Employees Figure: Familiarity by Company Size, 1000+ Employees Delta from Overall Total Familiarity: 1000+ Employees Figure: Delta from Overall Total Familiarity: 1000+ Employees Familiarity by Company Size, 500-999 Employees Figure: Familiarity by Company Size, 500-999 Employees Delta from Overall Total Familiarity: 500-999 Employees Figure: Delta from Overall Total Familiarity: 500-999 Employees Familiarity by Company Size, 100-499 Employees Figure: Familiarity by Company Size, 100-499 Delta from Overall Total Familiarity: 100-499 Employees Figure: Delta from Overall Total Familiarity: 100-499 IT Service Providers Worked with in the Last 12 Months Figure: IT Service Providers Worked with in the Last 12 Months Future Outlook Year-to-Year Changes 1000+ Employees, 2004-2005 Figure: Total Familiarity Delta, 2004-2005: 1000+ Employees 500-999 Employees, 2004-2005 Figure: Total Familiarity Delta, 2004-2005: 500-999 Employees 100-499 Employees, 2004-2005 Figure: Total Familiarity Delta, 2004-2005: 100-499 Employees Essential Guidance Actions to Consider Learn More Related Research Synopsis |
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