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Phones for Emerging Markets: Proceed with CautionProduct Type: Market Research ReportPublished by: IDC Published: December 2005 Product Code: R104-24675 Description
IDC examines the much-publicized trend toward sub-US$40 GSM phones, determining the opportunities, threats and impact on the low-end segments in Asia. Numerous critical success factors, including economies of scale, city-versus-town strategies, and the possibility of oversupply, are also discussed. Table of Contents
Table of ContentsIDC Opinion In This Insight Situation Overview Introduction The GSMA Tenders Reverberations in the Industry Table: Low-End Moves by Mobile Phone Vendors Table: Integrated Chipset Initiatives by Semiconductor Companies Chokepoints Product-Related Issues Affordability Evolutionary, not Revolutionary Marketing Infrastructural Issues Network Availability Logistical Roadblocks Future Outlook Critical Success Factors Economies of Scale Impact of Technology Creep on Inventories Metros or Hamlets? Dealing with Uncertain Supply Impact on Other Players The Case for Smaller Vendors The CDMA Response Essential Guidance The Low-End Business Model Figure: Price of Low-End Mobile Phone Models Over Time Recommendations Learn More Related Research Asia/Pacific Wireless Markets and Technologies Mobile Devices: Overview Semiconductors: Broadband and Wireless |
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