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Western European PC Market Analysis, 2Q05Product Type: Market Research ReportPublished by: IDC Published: December 2005 Product Code: R104-24750 Description
The Western European PC market has surpassed expectations yet again as shipments increased 20.1% year on year in 2Q05. Although outpacing forecasts in unit terms, growth in value terms remained constrained, as the proliferation of low-priced entry-level systems was a key stimulus of demand across the region. The potential rise of the dollar against the euro as well as components costs in 2H05 has also motivated many channel players to order PCs ahead of the back-to-school season, boosting "sales in" shipments and channel inventory levels. Consumers continued to respond positively to vendors' attractive price points, which added to robust double-digit growth in both the consumer desktop and consumer notebook markets. Offerings starting at ?599 launched by most major vendors have undoubtedly contributed to sustained momentum in notebook demand, stimulating purchases in the low end of the market. Desktop sales also displayed healthy trends, as attractive digital home entertainment solutions continued to add to the acceleration of replacement cycles in the home segment. Businesses also benefited from vendors' aggressive pricing strategies, fuelling further notebook penetration, particularly in the SMB market. Nevertheless, with enhanced solutions around security, manageability, and ease of deployment, large corporations were increasingly keen on deploying portable form factors. However, cautious spending in the corporate space continues leading to more moderate growth in commercial shipments overall."Positive trends are expected to continue in 2H05, with the buoyant back-to-school and Christmas seasons stimulating consumer demand for both desktop and notebook form factors, and shipments are estimated to increase by 16.5% for the full year," said Eszter Morvay, research analyst for IDC's EMEA Quarterly PC research group. "However, beyond 2005, overall market growth is expected to return to more moderate levels as corporate replacement cycles take on smoother trends: although notebook demand is expected to display solid double-digit growth rates, it will be compensated by decelerating desktop sales." Table of Contents
Table of ContentsIDC Opinion In This Study Methodology Market Forecast Methodology Executive Summary Situation Overview Quarterly Review, 2Q05 Market Highlights Figure: Western European PC Shipments by Form Factor, 2Q05 Form Factor Trends Desktops Consumer Desktops Commercial Desktops Notebooks Western European Country Market Highlights Table: Western European PC Shipments by Country, 2Q05 Vendor Performance Highlights Table: Western European Top 10 PC Vendors' Shipments, 2Q05 Future Outlook Forecast and Assumptions Figure: Western European PC Forecast by Quarter, 2004-2006 Table: Key Forecast Assumptions for the Western European PC Market, 3Q05-4Q06 Key Form Factor Trends, 2005?2006 Desktops Consumer Desktops Consumer Desktop Market Drivers Consumer Desktop Market Inhibitors Commercial Desktops Commercial Desktop Market Drivers Commercial Desktop Market Inhibitors Notebooks Consumer Notebooks Commercial Notebooks Table: Western European PC Shipment Forecast by Form Factor, 1Q05-4Q06 Essential Guidance Learn More Related Research Synopsis |
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