Integrated PLM/CRM: Formula for Innovation Success in CPG

In our predictions for 2006, 10 Predictions for Manufacturing in 2006 (Manufacturing Insights #MI10145, January 2006), Manufacturing Insights discussed three key business themes for success: growth, innovation, and productivity. And although leading consumer packaged goods (CPG) companies will continue seeking growth in new markets and channels, Manufacturing Insights believes most future growth will be achieved through successful product innovation. In today's marketplace, however, the challenges associated with launching new products are greater than ever, with the failure rate for new products in CPG at well over 70%.