2005 Notebook PC Brand and Channel Loyalty in U.S. Medium-Sized Businesses: Industry

2005 Notebook PC Brand and Channel Loyalty in U.S. Medium-Sized Businesses

Product Type: Market Research Report
Published by: IDC
Published: October 2005
Product Code: R104-24924

Description

This IDC study answers the following questions regarding notebook PC brand and channel preferences among medium-sized businesses:

Which notebook PC brands do medium-sized businesses currently own? How loyal are medium-sized businesses to the notebook PC brands that they own? To which notebook PC brands are medium-sized businesses the most likely to switch? Which channels are medium-sized businesses using for notebook PCs? Which channels for desktop PCs do they plan to use in the future? How loyal are they to the channels they are currently using for notebook PCs?

"The competitive landscape for notebook PCs among medium-sized businesses is evolving," said Merle Sandler, IDC senior research analyst, SMB/Home Office. "Brand and channel loyalties are directly linked, and vendors need to craft their strategies accordingly if they hope to capture a share of this growing market."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Brand Preferences: Current Ownership and Future Plans
Figure: Top U.S. Medium-Sized Business Notebook PC Ownership by Brand, 2005
Figure: Brands of Notebook PCs Being Seriously Considered for Purchase by U.S. Medium-Sized Businesses, 2005
Notebook PC Brand Loyalty: To Which Brands Are Medium-Sized Businesses Most Likely to Switch?
Figure: U.S. Medium-Sized Business Notebook PC Brand Loyalty, 2005
Table: U.S. Medium-Sized Business Notebook PC Brand Loyalty, 2005 (% of Respondents)
Table: Vendors That U.S. Medium-Sized Businesses Would Be Most Likely to Shift to for Future Notebook PC Purchases, 2005
Channel Preferences: Recent Purchases and Future Purchase Plans
Table: U.S. Medium-Sized Business Channel Preference for Recent and Future Notebook PC Purchases, 2005 (% of Respondents)
Table: U.S. Medium-Sized Businesses Channel Preference for Recent Notebook PC Purchases by Company Size, 2005 (% of Respondents)
Loyalty to Purchase Channels
Table: U.S. Medium-Sized Business Interest in Using a Different Channel for Future Notebook PC Purchases, 2005 (% of Respondents)
Figure: U.S. Medium-Sized Business Notebook PC Channel Loyalty, 2005
Future Outlook
Essential Guidance
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Related Research
Methodology
Synopsis

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