Asia/Pacific Mobile Phone Vendor Analysis

This IDC study presents an analysis of mobile devices in the Asia/Pacific (excluding Japan) or APEJ market by identifying key strengths and weaknesses of top vendors Nokia, Samsung, Motorola, Sony Ericsson, and LG. The study also pays close attention to regional-based handset vendors Lenovo, HTC, Ningbo Bird, and Pantech & Curitel, as well as Benq-Siemens, and evaluates their global growth potentials. Vendors covered in this study include emerging players from China, Korea, and Taiwan.

"Motorola is currently in the midst of executing its strategies, and is sometimes regarded as a wild card. Within the industry, players have voiced concerns about Motorola's US$40 and US$30 low-end plays, fearing that it will drag the industry toward unhealthy price competition in an already difficult market. Moving forward, the price-quality ratio will be significant as a point of contention as Motorola bids for a greater market share," says Aloysius Choong, market analyst, Personal Systems, IDC Asia/Pacific.