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Personal Computing in Western Europe, Forecast and Analysis Update, 2005-2009

Product Type: Market Research Report
Published by: IDC
Published: December 2005
Product Code: R104-25212
Description

The Western European PC market continued to display robust trends in 1H05 as combined consumer and commercial demand assisted in a 17.3% increase across all form factors. Digital home entertainment systems with enhanced multimedia features were driving consumer desktop demand, while continued buoyancy in the consumer notebook market and increasing portable adoption by SMBs and corporations were fuelling notebook sales. The following key characteristics have defined the market:

Vendors' aggressive expansion strategies have been fuelling fierce competition in Western Europe, resulting in further price erosion across all form factors. With demand showing increasing price elasticity, declining price points continued to be a major stimulus of PC sales. Sustained buoyancy in the notebook segment continued to drive overall market growth, signifying the acceleration of portable adoption in the consumer and SMB market, leading to increased market penetration across Western Europe.

"Positive trends are expected to continue in 2H05 with the buoyant back-to-school and Christmas seasons stimulating consumer demand and resulting in an estimated 16.5 % increase for the full year," said Eszter Morvay, research analyst for IDC's EMEA Quarterly PC Research group. "However, in the coming years, market growth is expected to return to more moderate single-digit levels as corporate replacement cycles take on smoother trends with a new wave of refreshes boosting demand again in 2008," she added.

Table of Contents
Table of Contents
IDC Opinion
In This Study
Methodology
Primary Sources
Secondary Sources
Market Forecast Methodology
Executive Summary
Situation Overview
Market Update, 1H05
Figure: Western Europe, PC Shipments by Form Factor and by User Segment, 2004?2005
Desktops
Notebooks
Vendor Performance Highlights, 1H05
Table: Western Europe, Top 10 PC Vendors' Shipments, 1H05
Hewlett Packard
Dell
Acer
Fujitsu Siemens
NEC CI/Packard Bell
Lenovo
Toshiba
Medion
Apple
Sony
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for the Western European PC Market, 3Q05-4Q06
Short-Range Forecast, 2H05?2006
Desktops
Consumer Desktops
Consumer Desktop Market Drivers
Consumer Desktop Market Inhibitors
Commercial Desktops
Commercial Desktop Market Drivers
Commercial Desktop Market Inhibitors
Notebooks
Consumer Notebooks
Commercial Notebooks
Long-Range Forecast, 2007?2009
Table: Western Europe, PC Shipment Forecasts by Form Factor, 2003-2009
Outlook by Country
Austria
Table: Austria, PC Shipment Forecasts by Form Factor, 2003-2009
Belgium
Table: Belgium, PC Shipment Forecasts by Form Factor, 2003-2009
Denmark
Table: Denmark, PC Shipment Forecasts by Form Factor, 2003-2009
Finland
Table: Finland, PC Shipment Forecasts by Form Factor, 2003-2009
France
Table: France, PC Shipment Forecasts by Form Factor, 2003-2009
Germany
Table: Germany, PC Shipment Forecasts by Form Factor, 2003-2009
Greece
Table: Greece, PC Shipment Forecasts by Form Factor, 2003-2009
Ireland
Table: Ireland, PC Shipment Forecasts by Form Factor, 2003-2009
Italy
Table: Italy, PC Shipment Forecasts by Form Factor, 2003-2009
The Netherlands
Table: Netherlands PC Shipment Forecasts by Form Factor, 2003-2009
Norway
Table: Norway, PC Shipment Forecasts by Form Factor, 2003-2009
Portugal
Table: Portugal, PC Shipment Forecasts by Form Factor, 2003-2009
Spain
Table: Spain, PC Shipment Forecasts by Form Factor, 2003-2009
Sweden
Table: Sweden, PC Shipment Forecasts by Form Factor, 2003-2009
Switzerland
Table: Switzerland, PC Shipment Forecasts by Form Factor, 2003-2009
The United Kingdom
Table: United Kingdom, PC Shipment Forecasts by Form Factor, 2003-2009
Table: Western Europe, Top 20 PC Vendors (Desktop and Notebook), 1H04-1H05
Table: Western Europe, Top 20 Desktop Vendors, 1H04-1H05
Table: Western Europe, Top 20 Notebook Vendors, 1H04-1H05
Table: Western Europe, PC Unit Shipment Forecast by User Segment, 2005-2009 (Desktop and Notebook)
Table: Western Europe, Desktop PC Unit Shipment Forecast by User Segment, 2005-2009
Table: Western Europe, Notebook PC Unit Shipment Forecast by User Segment, 2005-2009
Table: Western Europe, PC Value Forecast by User Segment, 2005-2009 (Desktop and Notebook)
Table: Western Europe, Desktop PC Value Forecast by User Segment, 2005-2009
Table: Western Europe, Notebook PC Value Forecast by User Segment, 2005-2009
Essential Guidance
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Synopsis
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