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Cell Phones for U.S. Teens: A Social "Necessory"Product Type: Market Research ReportPublished by: IDC Published: November 2005 Product Code: R104-25587 Description
The target sample for this study was mobile users aged 13 to 18. Proportions range from only 2.7% who were 13 years of age to more than one-third of the sample (35.5%) who were 18 years old. Overall, three out of four respondents in this study were between the ages of 16 and 18. The age distribution of this sample is presented in Figure 1. Additionally, 56% of the sample were male, and 44% were female (not shown). As shown in Figure 2, females represented a slightly larger proportion of respondents among 14-, 16-, and 18-year-olds; males, on the other hand, were more prevalent among 13- and 17-year-olds. Table of Contents
Table of ContentsIDC Opinion In This study Methodology Sample Profile Figure: Respondents by Age Figure: Respondents by Age and Gender Executive Summary Introduction Situation Overview Survey Findings Respondents Getting Their First Phones in Early High School Figure: Age When Cell Phone Was First Acquired Figure: Age When Cell Phone Was First Acquired by Gender Two Primary Cell Phone Purchase Drivers for Teens Figure: Primary Reason for Purchasing a Cell Phone Figure: Primary Reason for Purchasing a Cell Phone by Gender Pervasive Connections to Friends Are Most Important to Teens Figure: Main Perceived Value of Cell Phone Figure: Main Perceived Value of Cell Phone by Gender Wireless Spending Reflects High Usage Figure: Monthly Service Spending Most Schools Allow Students to Bring Cell Phones Figure: School Policies About Cell Phone Use Future Outlook Impact Essential Guidance Actions to Consider Learn More Related Research Synopsis |
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