Turkey Personal Computing 2006-2010 Forecast and 2005 Vendor Shares: Industry Report

Turkey Personal Computing 2006-2010 Forecast and 2005 Vendor Shares

Product Type: Market Research Report
Published by: IDC
Published: May 2006
Product Code: R104-25808

Description

This IDC study provides detailed analysis, conclusions, and forecasts regarding the dynamics of Turkey's evolving market for personal computers. The information in this study is intended to provide an understanding of the changes and challenges facing the PC industry in the country. Our 2005 figures and analysis are based on information gathered from interviews with the leading IT companies (vendors, distributors, assemblers, system integrators, value-added resellers, and dealers) in the markets.

"Economic recovery will foster consumer and corporate demand for PCs in Turkey. The rapid growth of retail chains and the availability of financing options will spur PC purchasing in the consumer segment in particular." - Esra Basoglu, Senior Analyst, IDC Turkey

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Executive Summary
Situation Overview
Market Characteristics
Economic and Political Environment
Table: Key Economic Indicators in Turkey, 2003-2006
IT Environment
Key Drivers
Key Inhibitors
Overview of the Personal Computer Market
Figure: Vendor Market Share of Shipments of Personal Computers in Turkey, 2005
Figure: Vendor Market Share of the Value of Shipments (US$M) of Personal Computers in Turkey, 2005
Leading Personal Computer Vendors
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Personal Computers in Turkey, 2005
Vendor Category Dynamics
Table: The Structure of the Personal Computer Market According to Vendor Category by Form Factor in Turkey, 2005
Table: The Structure of the Value of Shipments (US$M) of the Personal Computer Market According to Vendor Category in Turkey, 2004-2005
Name Brand Personal Computers
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Name Brand Personal Computers in Turkey, 2005
Locally Assembled Personal Computers
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Locally Assembled Personal Computers in Turkey, 2005
Non-Brand Imported Personal Computers
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Non-Brand Imported Personal Computers in Turkey, 2005
Form Factor Dynamics
Figure: Shipments of Personal Computers According to Form Factor in Turkey, 2005
Figure: Value of Shipments (US$M) of Personal Computers According to Form Factor in Turkey, 2005
Table: Shipments of Personal Computers According to Form Factor in Turkey, 2004-2005
Table: Value of Shipments (US$M) of Personal Computers According to Form Factor in Turkey, 2004-2005
The Desktop Personal Computer Market
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Desktop Personal Computers in Turkey, 2005
The Notebook Personal Computer Market
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of Notebook Personal Computers in Turkey, 2005
The x86 Server Market
Table: Vendor Market Share of Shipments and Value of Shipments (US$M) of x86 Servers in Turkey, 2005
Processor Dynamics
Table: Shipments of Personal Computers by Processor Brand in Turkey, 2004-2005
Processor Dynamics in the Desktop Computer Market
Table: Shipments of Desktop Personal Computers by Processor Generation and Speed in Turkey, 2005
Table: Shipments of Desktop Personal Computers by Processor Brand in Turkey, 2005
Processor Dynamics in the Notebook Computer Market
Table: Shipments of Notebook Personal Computers by Processor Generation and Speed in Turkey, 2005
Table: Shipments of Notebook Personal Computers by Processor Brand in Turkey, 2005
Processor Dynamics in the x86 Server Market
Table: Shipments of x86 Servers by Processor Generation and Speed in Turkey, 2005
Table: Shipments of x86 Servers by Processor Brand in Turkey, 2005
Outlook for the Processor Market
Operating System Dynamics
Table: Shipments of Personal Computers by Operating System in Turkey, 2004-2005
Table: Shipments of Desktop and Notebook Personal Computers by Operating System in Turkey, 2005
x86 Server Operating Dynamics
Table: Shipments of x86 Servers by Operating System in Turkey, 2005
PC Market End-User Dynamics
Table: Shipments of Personal Computers by End-User Segment in Turkey, 2004-2005
Government Administration
Figure: Market Share of Shipments of Personal Computers in the Government Segment, According to Vendor Category, in Turkey, 2005
Education
Figure: Market Share of Shipments of Personal Computers in the Education Segment, According to Vendor Category, in Turkey, 2005
Small Office/Home Office (SOHO)
Figure: Market Share of Shipments of Personal Computers in the SoHo Segment, According to Vendor Category, in Turkey, 2005
Small and Medium Enterprise (SME)
Figure: Market Share of Shipments of Personal Computers in the SME Segment, According to Vendor Category, in Turkey, 2005
Large and Very Large Corporations
Figure: Market Share of Shipments of Personal Computers in the Large and Very Large Business Segment According to Vendor Category, in Turkey 2005
PC Market Channel Dynamics
Table: Analysis of PC Shipments by Distribution Channel in Turkey, 2004-2005
Direct Channels
Indirect Channels
Table: Overview of Major Channel Partners in Turkey in 2005
Future Outlook
Forecast Assumptions
Table: Key Forecast Assumptions for the Turkish PC Market, 2006-2010
Market Context
Figure: Forecast Comparison of Value Shipments in Turkey, 2005-2010
Forecast of the Personal Computer Market
Outlook for 2006
Drivers
Inhibitors
Table: Forecast and Analysis for Shipments and Value of Shipments (US$M) of Personal Computers in Turkey, 2005-2010
PC Market End-User Dynamics, 2006-2010
Table: Forecast and Analysis of the Share of Shipments of Personal Computers According to End-User Segment in Turkey, 2005-2010
Table: Forecast and Analysis of the Share of the Value of Shipments (US$M) of Personal Computers According to End-User Segment in Turkey, 2005-2010
PC Market Channel Dynamics, 2006-2010
Table: Forecast and Analysis of Shipments of Personal Computers by Distribution Channel in Turkey, 2005-2010
Table: Forecast and Analysis of the Value of Shipments (US$M) of Personal Computers by Distribution Channel in Turkey, 2005-2010
Installed Base
Vendor Profiles
HP
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Toshiba
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
Exper
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
CASPER
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
Dell
SWOT Analysis
Strengths
Weakness
Opportunities
Threats
Essential Guidance
Learn More
Related Research
Definitions
Personal Computer
Table: Examples of Desktop Computing Devices By Segment
Notebook
Ultraportable
x86 Servers
Exceptions to the PC Definition
Other Definitions
Methodology
Primary Data Sources
Secondary Sources
Forecasting Methodology
Business Sector
Government Sector
Home Sector
Education Sector
Synopsis

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