Copier Dealers and IT Resellers: Satisfaction with Hardcopy Vendors' Channel Support

Copier Dealers and IT Resellers: Satisfaction with Hardcopy Vendors' Channel Support and Likely Brand Shifts

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-25831

Description

This IDC study analyzes results from a March through April 2006 telephone survey of 303 copier dealers and 80 IT resellers that sell laser copiers and/or laser MFPs. The survey covers a broad range of topics that will be analyzed in a series of studies. In this study, we analyze copier dealer and IT reseller satisfaction with hardcopy vendors' channel programs and the impact on the various hardcopy vendors as dealers/resellers plan to drop or pick up laser copier/MFP brands.

According to Angle Boyd, group VP, Imaging/Output and Document Solutions, "Given the tendency of both copier dealers and IT resellers to be three times more likely to pick up than drop laser copier/MFP brands, hardcopy vendors have opportunities to add to their channel rosters. Using the findings from this study, vendors can map out the competitive landscape by the type of channel partner they wish to engage with further."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Statistical Tests for Confidence Levels
Situation Overview
Copier Dealer and IT Reseller Satisfaction with Hardcopy Vendor Channel Programs
Copier Dealers
IT Resellers
Table: Copier Dealer and IT Reseller Satisfaction with Hardcopy Vendors' Channel Support by Dealer/Reseller Revenue
Table: Copier Dealer and IT Reseller Satisfaction with Hardcopy Vendors' Channel Support by Share of Revenue That is Document Solution Software/Services, Color, Production, and Printers
Table: Copier Dealer and IT Reseller Satisfaction with Hardcopy Vendors' Channel Support by Dealer/Reseller High-End Copier and MFP Offerings
Future Outlook
Copier Dealers and IT Resellers Likely to Drop Hardcopy Brands
Copier Dealers
Table: Copier Dealer Likelihood Within the Next 12 Months to Drop Any Laser Copier or Laser MFP Brands by Top Laser Copier/MFP Brand Carried (% of Respondents)
Table: IT Reseller Likelihood Within the Next 12 Months to Drop Any Laser Copier or Laser MFP Brands by Top Laser Copier/MFP Brand Carried (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Drop Any Laser Copier or Laser MFP Brands by Dealer/Reseller Revenue (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Drop Any Laser Copier or Laser MFP Brands by Share of Revenue That is Document Solution Software/Services, Color, Production, and Printers (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Drop Any Laser Copier or Laser MFP Brands by Dealer/Reseller High-End Copier and MFP Offerings (% of Respondents)
Copier Dealers and IT Resellers Likely to Pick Up Hardcopy Brands
Copier Dealers
IT Resellers
Table: Copier Dealer Likelihood Within the Next 12 Months to Pick Up Any Laser Copier or Laser MFP Brands by Top Laser Copier/MFP Brands Carried (% of Respondents)
Table: IT Reseller Likelihood Within the Next 12 Months to Pick Up Any Laser Copier or Laser MFP Brands by Top Laser Copier/MFP Brands Carried (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Pick Up Any Laser Copier or Laser MFP Brands by Dealer/Reseller Revenue (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Pick Up Any Laser Copier or Laser MFP Brands by Share of Revenue That is Document Solution Software/Services, Color, Production, and Printers (% of Respondents)
Table: Copier Dealer/IT Reseller Likelihood Within the Next 12 Months to Pick Up Any Laser Copier or Laser MFP Brands by Dealer/Reseller High-End Copier and MFP Offerings (% of Respondents)
Hardcopy Brands Likely to Be Dropped by Copier Dealers and IT Resellers
Table: Laser Copier and Laser MFP Brands Likely to Be Dropped (% of Respondents)
Hardcopy Brands Likely to Be Picked Up by Copier Dealers and IT Resellers
Table: Laser Copier and Laser MFP Brands Likely to Be Picked Up by Top Laser Copier/MFP Brands Carried (% of Respondents)
Table: Laser Copier and Laser MFP Brands Likely to Be Picked Up by Dealer/Reseller Revenue (% of Respondents)
Table: Laser Copier and Laser MFP Brands Likely to Be Picked Up by Share of Revenue That is Document Solution Software/Services, Color, Production, and Printers
Table: Laser Copier and Laser MFP Brands Likely to Be Picked Up by Dealer/Reseller High-End Copier and MFP Offerings (% of Respondents)
Hardcopy Brand Snapshots
Canon
Ricoh Family
Xerox
Konica Minolta
Sharp
Toshiba
Kyocera Mita
HP
Imagistics/Oc
Oki Data
Brother
Essential Guidance
Advice for Hardcopy Vendors Selling to Copier Dealers and IT Resellers
Large Copier Dealers' and Large IT Resellers' Brand Preferences Vary
Medium-Sized Copier Dealers' Brand Preferences
Small Copier Dealers' and Small IT Resellers' Brand Preferences Vary
Document Solutions-Focused Copier Dealers' and IT Resellers' Brand Preferences Vary
Color-Focused Copier Dealers' and IT Resellers' Brand Preferences Vary
Production-Focused Copier Dealers' and IT Resellers' Brand Preferences Vary
Printer-Focused Copier Dealers' and IT Resellers' Brand Preferences Vary
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