What Lies in Store for Mobile Advertising?: Industry Report

What Lies in Store for Mobile Advertising?

Product Type: Market Research Report
Published by: IDC
Published: April 2006
Product Code: R104-25989

Description

This insight assesses the opportunities for mobile advertising in Western Europe.

The document looks at developments in this marketplace and what we can expect to see introduced. Will it work and how the market could potentially evolve? It also addresses some opportunities for new companies looking to enter this space.

Forecasts are not included in this document as IDC tracks end-user spending and at this stage it is hard for IDC to envisage how and why users will spend money to receive adverts.

Table of Contents

Table of Contents
IDC Opinion
In This Insight
Situation Overview
What Can Mobile Advertising Bring About?
Traditional and Mobile Advertising
Operator Strategies
End-User Acceptance
What Can We Expect to See (Implementations)?
Future Outlook
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