Australia Digital Home Consumer Usage Survey 2006: Domo Arigato, Mr. Roboto!:

Australia Digital Home Consumer Usage Survey 2006: Domo Arigato, Mr. Roboto!

Product Type: Market Research Report
Published by: IDC
Published: May 2006
Product Code: R104-26044

Description

This IDC study presents the results of IDC's Australia Digital Home Consumer Usage Survey 2006 conducted in March 2006. The key technologies covered include PC and Internet, home networking, video, and audio. The study examines and analyses consumers' awareness, interest, ownership, and usage of the various digital services and devices.

"Currently, as portrayed by the survey results, consumers generally lack interest in applications such as home networking and Internet video. One reason for this is their lack of awareness, thus it is important for vendors to provide consumers more information on their products and services. Vendors across different industries -Internet service providers (ISPs), IT, and consumer electronics (CE) - must work together to communicate the digital home vision to consumers," says Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Figure: Respondents by State
Figure: Respondents by Gender
Figure: Respondents by Age
Situation Overview
PC Usage
Figure: Types of Digital Content Stored on PCs
Figure: Usage of PC as Digital Entertainment Platform
Media Centre Awareness
Figure: Awareness of Media Centres
Figure: Reasons for Interest in Purchasing a Media Centre
Day-to-Day Internet Usage
Figure: Types of Internet Access
Figure: Day-to-Day Internet Usage
Table: Household Average Monthly Expenditure for Internet Access by Type of Internet Access (% of Respondents)
Home Networking
Figure: Home Network Ownership by Technology Ownership
Figure: Installation of Home Network Versus First Broadband Connection
Table: Home Network Usage by Age (% of Respondents)
Figure: Level of Satisfaction with Home Networks
Figure: Level of Interest in Home Networking
Home Entertainment
Table: Digital Device Ownership by Annual Household Income (% of Respondents)
Audio
Music Purchases
Figure: Monthly Music Mean Value of Expenditure by Age
Preferred Music Formats
Table: Preferred Format for Listening to Music by Age (% of Respondents)
Usage of Paid and Free Online Music Services
Figure: Awareness of Online Music Services
Figure: Paid Online Music Service Access
Figure: Paid Online Music Services Mind Share
Table: File-Sharing Network Usage by Age (% of Respondents)
Video
Figure: High-Definition TV Display Technology Types
Figure: High-Definition TV Brand Mindshare
Figure: Video on Demand Usage
Figure: Likelihood to Use Video on Demand
Figure: Monthly Video Expenditure
Figure: Internet Video Streaming
Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis

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