Use of Accounting Solutions by U.S. Small and Medium-Sized Businesses: Profiles of

Use of Accounting Solutions by U.S. Small and Medium-Sized Businesses: Profiles of Intuit, Microsoft, and Sage Customers

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-26565

Description

This IDC study examines the accounting packages that are used by small and medium-sized businesses (SMBs) and profiles small businesses that use Intuit Quicken, Intuit QuickBooks, Microsoft products, and Sage products as well as firms that use industry-specific software. Details regarding attitudes on technology, business priorities, growth expectations, and software channel preferences are compared across different accounting software customers.

"With 2 million PC-owning small businesses not yet using accounting software and many firms still using Excel or packages designed for personal use or for smaller firms, the market for accounting software in the United States has a great deal of potential," says Merle Sandler, senior research analyst in the SMB program at IDC. "It is important for vendors to understand the characteristics of the first-time buyers as well as of their existing customers as it is always cheaper to sell to existing customers than to acquire new ones."

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Accounting Packages Used by SMBs
Accounting Packages Used by Small Businesses
Figure: U.S. Small and Medium-Sized Businesses Using Accounting and Payroll Software, 2005
Table: Accounting Packages Used by U.S. Small Businesses by Company Size, 2005 (% of Respondents)
Figure: Accounting Packages Used by U.S. Small and Medium-Sized Businesses, 2005
Figure: Primary Accounting Packages Used by U.S. Small and Medium-Sized Businesses, 2005
Table: Primary Accounting Packages Used by U.S. Small Businesses by Company Size, 2005 (% of Respondents)
Table: Additional Accounting Software Used in U.S. Small Businesses, 2005
Accounting Packages Used by Medium-Sized Businesses
Table: Accounting Packages Used by U.S. Medium-Sized Businesses by Company Size, 2005 (% of Respondents)
Table: Primary Accounting Packages Used by U.S. Medium-Sized Businesses by Company Size, 2005 (% of Respondents)
Accounting Packages Used by Vertical Industries
Table: U.S. SMBs Using Accounting and Payroll Software by Vertical Industry, 2005 (% of Respondents)
Table: U.S. SMBs Using Accounting and Payroll Software by Vertical Industry, 2005 (% of Respondents)
Table: Accounting Packages Used by U.S. SMBs by Vertical Industry, 2005 (% of Respondents)
Table: Accounting Packages Used by U.S. SMBs by Vertical Industry, 2005 (% of Respondents)
Channels Preferences of SMBs Using Different Accounting Packages
Table: Channel Preference for Recent Software Purchases Among U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Small Business Demographics
Number of Employees
Length of Time in Operation
Figure: Number of Employees in U.S. Small Businesses by Primary Accounting Package Used, 2005
Figure: Number of Years in Operation in U.S. Small Businesses by Primary Accounting Package Used, 2005
Sales Focus
Table: Product Versus Service Sales Focus of U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Company Revenue and Revenue Growth
Figure: Annual Revenue of U.S. Small Businesses Using Accounting Packages, 2005
Table: Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Figure: Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2005
Table: Expected Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Figure: Expected Sales Performance of U.S. Small Businesses by Primary Accounting Package Used, 2005
Business and IT Priorities Among Small Businesses
Table: Business Priorities Among U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Table: IT Priorities Among U.S. Small Businesses by Primary Accounting Package Used, 2005 (% of Respondents)
Future Outlook
Essential Guidance
Table: Summary of Characteristics of Small Businesses by Primary Accounting Package Used, 2005
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Methodology
Related Research
Synopsis

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