Moblogs: The New Mobile Blogging Frontier: Industry Report

Moblogs: The New Mobile Blogging Frontier

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-26613

Description

This IDC Insight examines the burgeoning area of mobile blogging in order to provide an understanding of the opportunities and challenges for industry players comprising the mobile blogging ecosystem. Mobile blogging is likely to have a positive impact on the revenues of device vendors, carriers, mobile blog platform providers, and online blog operators. This insight primarily focuses on the U.S. market.

Table of Contents

Table of Contents
IDC Opinion
In This Insight
Situation Overview
The Blogging Phenomenon
Blogging in the Mobile Environment
Figure: Mobile Blogging - The Consumer Experience
Mapping the Blogosphere
Emerging Business Models
Figure: The Mobile Blogging Ecosystem
Key Players in the Mobile Blogging Game
Nokia with Six Apart and Yahoo! Flickr
Sony Ericsson and Google
NewBay Software and T-Mobile USA
Pantech, VK Mobile, and Helio with MySpace
Other Device Players
Other Carrier Initiatives
Future Outlook
Challenges Ahead
Essential Guidance
Recommendations for Device Vendors Partnered with Blog Operators
Recommendations for Mobile Blog Platform Providers Partnered with Carriers
Recommendations for Carriers Partnered with Established Blog Operators

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