Factor Analysis of the 2005 Consumer Monitor Survey: Perception Revealed: Industry

Factor Analysis of the 2005 Consumer Monitor Survey: Perception Revealed

Product Type: Market Research Report
Published by: IDC
Published: March 2006
Product Code: R104-26715

Description

The IDC study looks at and statistically ranks the importance level that different types of buyers give to different monitor characteristics.

"Consumer attitudes toward monitor technology can be segmented into four distinct categories: top of the line/high performance, ergonomics, aesthetics, and budget/value. Understanding user perceptions and correlating them to their demographics helps vendors target consumers and plan future marketing campaigns to gain a competitive advantage," Bob O'Donnell, program vice president, Clients and Displays.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Gender
Table: Monitor Factor by Respondent Gender (Mean Rating)
Age
Table: Monitor Factor by Respondent Age (Mean Rating)
Education
Table: Monitor Factor by Respondent Education Level (Mean Rating)
Children in the Household
Table: Monitor Factor by Number of Children in Respondent Household (Mean Rating)
Ethnicity
Table: Monitor Factor by Respondent Ethnicity (Mean Rating)
Employment Status and Occupation
Household Income
Table: Monitor Factor by Respondent Employment Status (Mean Rating)
Table: Monitor Factor by Respondent Occupation (Mean Rating)
Table: Monitor Factor by Respondent Annual Household Income (Mean Rating)
Monitor Purchase Intent
Table: Monitor Factor by Monitor Configuration Purchase Intent (Mean Rating)
Future Outlook
Essential Guidance
Learn More
Related Research
Appendix: Principal Component Analysis
Principal Component Analysis
Factor Extraction
Table: Monitor Preferences
Table: Initial Eigenvalues, Percentages of Variance, and Cumulative Percentages by Monitor Factor
Figure: Principal Component Analysis Total Variance Screen Plot
Factor Rotation and Interpretation
Top of the Line/High Performance
Ergonomics
Aesthetics
Budget/Value
Table: Factor Loadings for Four-Factor Solution for Consumer Monitor Perception
Synopsis

Ordering and More Information

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