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Using Third-Party Data in New Product Development and Target Marketing

Product Type: Market Research Report
Published by: IDC
Published: August 2006
Product Code: R104-26782
Description

Our November 10, 2004 webcast reviewed how utilities can use data from third parties when developing new products or marketing. Presented by Shawn McNulty, Ph.D., the following topics were addressed:

Types of third-party data available A selected list of data providers Examples of how to use third-party data to identify new product opportunities, estimate likely product take rates in a utility's territory, and track and refine programs to enhance marketing effectiveness
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