Prosoft: Keeping the Accounts Straight for Small and Medium-Sized Businesses:

Prosoft: Keeping the Accounts Straight for Small and Medium-Sized Businesses

Product Type: Market Research Report
Published by: IDC
Published: July 2006
Product Code: R104-26815

Description

This IDC study is part of IDC Asia/Pacific's annual research that looks at major ISVs operating in the Asia/Pacific region.

"Prosoft is well known for its accounting system for the small and medium-sized businesses (SMBs)," says Sunisa Siriphuekpong, market analyst, Software Market, IDC Thailand. "Cross-sell opportunities are seen with Prosoft's new offerings in human resources management (HRM) and customer relationship management (CRM)," she adds.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Company Overview
Table: Prosoft: Snapshot of Key Information
Figure: Prosoft Organizational Structure
Product/Service Offerings
Table: Prosoft Product Offerings
Target Markets and Focus Areas
Strategies and Business Model
Products
Places
Promotions
Prices
Major Customer Highlights
Partnership and Alliance Activities
Revenue Performance
Table: Total Company Revenue Performance, 2004 and 2005 (US$M)
Table: Industry Market % Revenue Segmentation in Asia/Pacific (Excluding Japan), 2004 and 2005
Customer Size Segmentation
Table: Customer Size Market % Revenue Segmentation in Asia/Pacific (Excluding Japan), 2004 and 2005
Future Outlook
Opportunities in Store
Challenges to Overcome
Essential Guidance
Strengths in the Marketplace
Areas of Improvement
Future Directions
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