China Enterprise Mobile Terminals and Value-Added Services End-User Survey, 2006:

China Enterprise Mobile Terminals and Value-Added Services End-User Survey, 2006

Product Type: Market Research Report
Published by: IDC
Published: July 2006
Product Code: R104-26908

Description

This IDC study examines the situation of China's enterprise mobility. Mobile email was introduced to China several years ago. How many enterprises are using mobile email or mobile instant messaging (IM) now? Why don't others use them? Will mobile email and mobile IM be promising services after 3G licensing? This study conveys the results of IDC's China Enterprise Mobility End-User Survey 2006, giving both respondents' opinions and an in-depth analysis of the future trends.

"Mobile email for individual customers may not succeed. However, some enterprises do need mobile email, especially within multinational corporations (MNCs). Carriers should carefully segment the market of mobile email," says Jeffrey Wang, senior analyst, Communications Team, IDC China.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Industry Coverage
Geographic Coverage
Sample Size and Distribution in Terms of City and Industry
Table: Sample Distribution by Vertical Industry and City
Survey Design
Data Sources
Situation Overview
Introduction
Survey Findings
Results Analysis
Enterprise Mobile Terminals
End-User Terminals
Figure: Devices Used to Access the Mobile Network
Network Terminals
Figure: WLAN Access
Figure: Primary Application of WLAN
Figure: Reasons Not to Adopt Wireless Technologies
Who Pays for the Terminal and Telecommunications Bills?
Figure: Company Payment of Employees' Handsets
Figure: Company Payment of Employees' Handsets by Employee Type
Figure: Company Reimbursement Policies for Employees' Telecommunications Bills
Enterprise Value-Added Mobile Services
Overview
Figure: Usage of Various Communications Methods
Figure: IT Systems Support of Mobile Applications
Figure: Mobile Applications Expectations
Push Email
Figure: Mobile and Push Email Awareness
Figure: Mobile Email Usage
Figure: Reasons Not to Use Mobile Email
Mobile Instant Messaging
Figure: Enterprise Usage of Mobile Instant Messaging
Figure: Enterprise Interest in Mobile Instant Messaging
Figure: Reasons Not to Use Mobile Instant Messaging
Future Outlook
New Technologies
Push to Talk over Cellular
Machine-to-Machine Communication
Essential Guidance
Actions to Consider
Learn More
Related Research
Appendix: Survey Details
Figure: Sample by Vertical Industry and Enterprise Employee Headcount
Figure: Sample by Vertical Industry and Employee Position Distribution
Figure: Sample by Vertical Industry and Annual Information and Communication Technology Capital Expenses
Figure: Sample by Enterprise Ownership
Synopsis

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