Australia Cellular 2006-2010 Forecast and Analysis: Hopelessly Addicted: Industry

Australia Cellular 2006-2010 Forecast and Analysis: Hopelessly Addicted

Product Type: Market Research Report
Published by: IDC
Published: June 2006
Product Code: R104-26956

Description

This IDC study provides an update of its five-year forecast of the Australian cellular market with a comprehensive market overview, as well as examining the non-voice contribution, by offering projections by subscriber and service revenue markets over 2006-2010. Key industry trends and contrasts with comparable markets worldwide are leveraged to provide a future outlook and essential guidance for mobile operators and key stakeholders in the Australian mobile market.

"Australian mobile ownership and usage has achieved true ubiquity and in 2005, a new threshold has been surpassed - the preference for the prepaid billing mechanism," notes Jerson Yau, Wireless and Mobility associate analyst for IDC Australia. As this ceiling is surpassed, IDC foresees a new era in competitiveness as mobile operators tussle for mindshare and the all-important customer - no matter the cost. With the advent of true 3G network services, ensuring a high quality of service and continual innovation will be the pillars of a successful long-term strategy amongst mobile service providers.

Table of Contents

Table of Contents
IDC Opinion
In This Study
Methodology
Important Notes
Executive Summary
Situation Overview
2005 - Year in Review
Table: Australia Cellular Market Key Performance Indicators, 2004 and 2005
Saturation and MultiSIM
Figure: Australia Cellular SIOs and Penetration, 2000-2005
The Rise of Prepaid
Figure: Australia Cellular Services in Operation by Billing Status, 4Q04-4Q05
A Little Less Conversation
Table: Australia Cellular Non-Voice Market Key Performance Indicators, 2004 and 2005
Figure: Australia Cellular Non-Voice Services Revenue Share, 2005 (A$B)
Mad About Messaging
Multimedia Trinity: TV, Music, and Gaming
Mobile Data: It's All About The Information
2005 Mobile Operator Performance
Figure: Australia Cellular SIO and Service Revenue Share by Provider, 2005
Telstra
Table: Telstra's Mobile Key Performance Indicators, 2004 and 2005
Optus
Table: Optus Mobile's Key Performance Indicators, 2004 and 2005
Vodafone
Table: Vodafone's Key Performance Indicators, 2004 and 2005
Hutchison
Table: Hutchison's Key Performance Indicators, 2004 and 2005
Virgin Mobile
Table: Virgin Mobile's Key Performance Indicators, 2004 and 2005
Other Mobile Virtual Network Operators
Table: Other Mobile Virtual Network Operators' Key Performance Indicators, 2004 and 2005
Future Outlook
Forecast and Assumptions
Table: Key Forecast Assumptions for Australia Cellular, 2005-2010
Australia Cellular Market Forecast
Overall Subscriber (SIO) and Penetration Forecasts
Figure: Australia SIOs and Penetration Forecast, 2005-2010
Dissection of Subscriber (SIO) and Revenue Forecasts
Table: Australia Cellular SIO and Revenue Forecasts by Air Interface and Generation, 2005-2010
Non-Voice Services: Adoption (Penetration) and Revenue Forecasts
Table: Australia Cellular Non-Voice Services User Penetration Forecast, 2005-2010 (% of Total SIOs)
Table: Australia Cellular Non-Voice Services Revenue Forecast by Application, 2005-2010 (A$M)
Figure: Australia Cellular Non-Voice Services Revenue Forecast by Application, 2005-2010
3G Non-Voice Services Forecast: The Telstra Effect
Figure: Australia Cellular 3G Non-Voice Services Forecast, 2005-2010 (Previous Versus Current)
Average Revenue Per User Forecasts
Table: Australia Cellular Monthly ARPU Forecast by Air Interface, Generation, Service, and Billing Status, 2005-2010 (A$)
Prepaid Versus Postpaid Subscriber (SIO) Forecasts
Figure: Australia Cellular SIO Forecast by Billing Status, 2005-2010
Voice Forecasts: Minutes of Use and Yield
Figure: Australia Cellular Voice Minutes of Use and Yield Forecasts, 2005-2010
Essential Guidance
Overall Market Recommendations
Consumer Market Recommendations
Business Market Recommendations
Learn More
Related Research
Synopsis

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